• As an active member of the management team, you partner with colleagues and contribute to the successful creation and execution of the strategy and business plan • Develop the vision, mission, and strategy for the sales team • Define and implement a country market and sales plan and targets, within boundaries of GBU strategy, market and vendor/partner agreements, to give systematic direction to and control over sales and relationship activities for this CORE segment of the Life Tech business • Develop New Business Development (NBD) plan in conjunction with LIFE TECH and relevant local opportunities to support the country and GBU growth ambitions • Support the transformational growth ambition of Life Tech in Direct & E-Mobility • Ensure systematic identification of local market trends, portfolio developments and sales opportunities, in cooperation with internal and external stakeholders, to assure sales and program alignment with local market demands • Develop local vendor/partner opportunities and ensure establishment, implementation and management of program agreements with local vendor/partners, in line with GBU policies • Manage and monitor the performance of the local sales organization, in order to achieve country sales targets on P&L like: New Business Volume (NBV), portfolio, margin ,risk costs with also a specific and enhanced focus on Non-Interest Income development as a key driver for profitability • Ensure implementation of programs and the execution of applications of programs locally, in line with program agreements, to optimize penetration, P&L program and customer plus vendor/partner satisfaction in the country • Ensure proper management of the business relationship with local vendor/partners and dealers, implementing a concise and targeted segmentation plan in order to manage in the most productive manner our cherish, grow, keep and maintain partners in order to effectively increase NBV & income from transactions in the short and long term

• Lead and manage a team of 7–10 Sales Directors across multiple regions, ensuring alignment with national growth objectives and performance targets. • Develop and execute a comprehensive go-to-market sales strategy that drives revenue growth, market share expansion, and brand visibility in the IDD and behavioral health pharmacy space. • Establish clear sales goals, KPIs, and accountability frameworks for Sales Directors, ensuring consistent pipeline development and conversion across territories. • Coach and mentor Sales Directors to elevate performance, foster leadership development, and build a high-performing, results-oriented sales culture. • Collaborate with marketing and sales enablement teams to deliver tailored messaging, sales tools, and training that support regional strategies and customer engagement. • Drive demand generation initiatives through digital campaigns, trade shows, CE events, and strategic partnerships, ensuring regional teams are equipped to capitalize on opportunities. • Implement data-driven sales processes, leveraging Hubspot CRM and analytics platforms to monitor performance, forecast revenue, and optimize territory coverage. • Ensure cross-functional alignment with product, client success, and operations to support seamless onboarding, retention, and customer satisfaction. • Provide strategic insights and feedback to executive leadership on market trends, competitive dynamics, and regional performance. • Maintain compliance with healthcare regulations (DSCSA, HIPAA, Medicaid/Medicare) in all sales activities and communications. • Recruit and onboard top-tier sales talent, building scalable processes and fostering a culture of accountability, innovation, and growth.

• You’ll own the leasing sales strategy and execution across dealer segments, working cross‑functionally to close supply gaps, optimize pricing and incentives, and ensure our leasing offers set the market standard. • Collaborate closely with Product, Marketing, Finance, and Operations to translate market insights into scalable programs that drive revenue, profitability, and dealer engagement. • Define and evolve the sales strategy for Leasing in partnership with the Business Lead and other key functions. • Identify new growth opportunities and build scalable strategies to source new deals and acquire new Leasing dealers. • Act as a strategic partner to Key Account Managers, coordinate dealer operations and support defining sales incentive structures. • Together with Analytics and the business lead, perform competitive benchmarking and market gap analysis to identify shortfalls in supply and translate findings into actionable targets. • Lead the Leasing Sales Team across Key Account Managers and Sales Operations team as a people manager. • Participate in a cross-functional Leasing leadership team to drive the Leasing business. • Partner with Marketing and the Product & Tech teams to support in structurally prioritising requested dealer features. • Establish clear KPIs and operating rhythms, track performance, and make and communicate evidence‑based decisions and trade‑offs.

• Own and execute the territory sales strategy in partnership with sales leadership and distributor management. • Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships. • Work in the field an average of four days per week, independently and alongside distributor sales teams and managers. • Collaborate closely with distributors to achieve volume, placement, and prestige goals. • Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends). • Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership. • Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance. • Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement. • Support FSMs with territory coverage, execution, and administrative responsibilities. • Facilitate regular communication and alignment between the sales team and internal partners. • Organize and lead sales meetings, business reviews, and planning sessions. • Forecast sales and expenses, manage budgets, and deliver quarterly sales goals. • Analyze sales data, market conditions, and performance metrics to inform strategy and execution. • Coordinate new item launches, national account initiatives, and trade marketing activations. • Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams. • Communicate consistently and promptly with leadership, distributors, and internal stakeholders. • Ensure retail pricing consistency and optimal use of company resources.