• Drive new client acquisition and revenue growth for MarketScan’s Real World Data (RWD) solutions by identifying, qualifying, and closing new business opportunities across life sciences, biotech, and healthcare sectors • Lead the end-to-end sales process — from strategic prospecting and discovery through proposal, negotiation, and close — ensuring MarketScan’s offerings are positioned as essential to clients’ pricing, evidence generation, and market access strategies • Develop and execute targeted go-to-market plans that expand MarketScan’s footprint within the Real World Data ecosystem and open new channels for growth • Engage executive, scientific, and operational stakeholders to establish trusted advisor relationships and articulate the strategic and scientific value of MarketScan’s data assets • Partner cross-functionally with Marketing, Customer Success, and Delivery teams to design tailored solutions and ensure a smooth transition from new logo acquisition to ongoing client success • Leverage market intelligence, competitive insights, and usage analytics to uncover whitespace opportunities and shape proactive outreach strategies • Consistently achieve and exceed new business revenue targets, contributing to MarketScan’s leadership position in the Real World Data and analytics market

• Own and manage a portfolio of mid-market accounts to drive revenue growth through new business and account expansion • Build and maintain a strong pipeline by identifying upselling and cross-selling opportunities within existing customers • Utilize HubSpot CRM to manage accounts, track pipeline activity, and forecast revenue opportunities • Develop and maintain strong customer relationships by understanding operational needs and identifying opportunities for growth • Execute outbound prospecting activities, including cold calling, email, and social outreach, in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL) • Collaborate closely with sales engineering, customer success, and technical teams to align solutions with customer requirements • Manage the full sales cycle, including discovery, negotiation, and closing, while consistently working toward and exceeding quota

• Manage a portfolio of mid-market accounts to drive revenue growth and long-term customer retention. • Identify and execute upsell and cross-sell opportunities within existing customer accounts. • Use HubSpot CRM to manage pipeline activity, maintain accurate forecasts, and track revenue opportunities. • Build and maintain strong, long-term relationships with key stakeholders, with a focus on understanding customer needs and supporting account expansion. • Execute structured outbound prospecting activities, including targeted outreach and cold calling, to generate new mid-market opportunities. • Collaborate closely with Sales Engineering, Customer Success, and other internal teams to align solutions with customer requirements. • Lead commercial negotiations and close mid-market deals, balancing short-term revenue goals with sustainable, long-term customer value.

• Own new enterprise logo acquisition within an assigned territory, with a primary focus on outbound prospecting and pipeline generation. • Drive net-new revenue by identifying, engaging, and converting prospective enterprise customers through structured outbound efforts, including targeted outreach and cold calling. • Develop and execute territory and account strategies to build a strong pipeline of qualified enterprise opportunities. • Lead the full sales cycle for new business opportunities, from initial prospecting through negotiation and close. • Use HubSpot CRM to manage pipeline activity, forecast revenue accurately, and track progress against new business targets. • Collaborate closely with Sales Engineering, Customer Success, and Product teams to position solutions effectively for complex enterprise buying environments. • Conduct high-level discovery with senior stakeholders to understand operational challenges and position Tractian’s solutions as long-term strategic investments. • Negotiate and close complex enterprise agreements, balancing short-term wins with sustainable, long-term customer value.