Job Closed
This listing is no longer active.
Join us on our journey toward a world with zero crashes, zero emissions, and zero congestion.
Manager, Chevrolet Auto Communications
Location
United States
Posted
119 days ago
Salary
$140K - $186K / year
Seniority
Lead
No structured requirement data.
Job Description
Manager, Chevrolet Auto Communications
General Motors
Job Description The Manager, Chevrolet Auto Communications is a leadership role within GM’s Brand and Product Communications team. You own a distinct Chevrolet communications portfolio, set strategy, lead a team, and deliver results that directly support Chevrolet’s business and GM’s enterprise priorities. You must bring deep, hands-on automotive experience—you understand how vehicles are engineered and brought to market, you closely follow the industry, and you have a genuine passion for cars and trucks. You know the automotive media landscape cold, with strong relationships (or a clear track record of building them) across auto, enthusiast, business, and technology press, and you can translate complex product details into clear, compelling stories. As a senior leader, you exercise independent judgment in high-visibility situations, set direction and KPIs for your team, and influence cross-functional decisions across Product, Engineering, Marketing, and other partners, while modeling GM Behaviors and fostering an inclusive, high-performance culture. What You’ll Do - Set and own Chevrolet communications strategy for your portfolio, aligning plans, narratives, and KPIs to Chevrolet and GM business priorities. - Lead and develop a high-performing team of communications professionals, providing clear direction, coaching, and ongoing career and skills development. - Shape and protect Chevrolet’s external narrative across products and technology, with particular focus on vehicle launches, performance, EVs, and brand-defining stories. - Build and manage strong relationships with automotive media and influencers, serving as a senior point of contact for complex, high-impact engagements. - Oversee major launches and events (e.g., media drives, auto shows, key reveals), integrating work across functions, agencies, and partners. - Advise Chevrolet and GM senior leaders, using data, insights, and your industry expertise to recommend strategies, manage issues, and mitigate risk. - Drive continuous improvement in how the team plans, executes, measures, and reports on communications, simplifying processes and removing roadblocks so the team can move with urgency. Your Skills & Abilities (Required) Education & Experience - Bachelor’s degree - 12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related). - Meaningful automotive product and industry experience and a clear passion for vehicles are required; candidates without this background will not be considered. Automotive & Media Expertise - Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features. - Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists. - Ability to translate technical product details into clear, consumer-friendly and media-ready stories that differentiate Chevrolet. Communications & Leadership - Expert-level writing and verbal communications skills, with a track record of producing high-quality press materials, talking points, and executive communications with minimal editing. - Proven ability to set strategy, goals, and KPIs for a defined business area and own delivery of results, including budget, resources, and measurement. - Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams. - Demonstrated success driving large, cross-functional projects that span multiple departments and external partners, often under tight timelines and high visibility. - Strong judgment and problem-solving skills in time-sensitive or ambiguous situations, with the confidence to counsel senior leaders and speak fearlessly when course correction is needed. - Highly organized, data-informed, and comfortable operating in a fast-paced, matrixed, change-oriented environment. Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. - The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. - Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. - Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Job Requirements
- Bachelor’s degree.
- 12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related).
- Meaningful automotive product and industry experience and a clear passion for vehicles are required; candidates without this background will not be considered.
- Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features.
- Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists.
- Ability to translate technical product details into clear, consumer-friendly and media-ready stories that differentiate Chevrolet.
- Expert-level writing and verbal communications skills, with a track record of producing high-quality press materials, talking points, and executive communications with minimal editing.
- Proven ability to set strategy, goals, and KPIs for a defined business area and own delivery of results, including budget, resources, and measurement.
- Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams.
- Demonstrated success driving large, cross-functional projects that span multiple departments and external partners, often under tight timelines and high visibility.
- Strong judgment and problem-solving skills in time-sensitive or ambiguous situations, with the confidence to counsel senior leaders and speak fearlessly when course correction is needed.
- Highly organized, data-informed, and comfortable operating in a fast-paced, matrixed, change-oriented environment.
- The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
- The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week.
- The selected candidate will be required to travel <25% for this role.
- This job may be eligible for relocation benefits.
Benefits
- GM offers a variety of health and wellbeing benefit programs.
- Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Related Guides
Related Categories
Related Job Pages
More Brand Manager Jobs
Communications & Brand Strategist
WorkWaveThe Leader in Cloud-Based Field Service and Fleet Management Solutions for Companies With a Mobile Workforce.
• Corporate Communications: Own the day-to-day execution of key corporate communication programs, ensuring alignment with overall business goals and marketing objectives across our vertical pillars. • Corporate Content Creation: Draft, edit, and manage the production of high-impact corporate content, including press releases, executive talking points, media pitches, and thought leadership articles that consistently adhere to WorkWave's brand voice. • Media Relations Coordination: Serve as the primary internal contact and operational lead for our external PR agency/consultant. Coordinate content flow, manage timelines, and track deliverables to ensure strategies and KPIs are met. • Executive Visibility: Manage the full lifecycle of speaking opportunities and corporate/brand awards, from tracking calendars and drafting submissions to coordinating detailed executive prep and internal promotion strategies. • Online Reputation Management: Systematically monitor and manage all corporate review platforms. Draft and post all corporate-level review responses and manage the internal process for soliciting new reviews. • Reddit Strategy: Spearhead our Reddit strategy by monitoring community discussions, engaging with relevant threads, and managing brand presence to foster authentic dialogue within core vertical markets. • Influencer Relations: Lead our influencer relations program to identify, recruit, and manage relationships with industry thought leaders and key voices in the pest control, green, and cleaning/security sectors. • Internal Communications & Employee Engagement: Develop and execute a proactive internal communications strategy that ensures employees understand WorkWave’s mission, business priorities, and how their work connects to the overall brand promise. • Content Development: Lead the creation and distribution of engaging internal communications, including bi-weekly employee newsletters, all-hands meeting content, and updates to the internal intranet. • Communication Governance: Ensure a consistent, clear, and timely flow of information to WorkWave's 700+ employees, fostering a culture of transparency and engagement. • Brand Governance: Act as a brand steward, ensuring the consistent application of our brand guidelines, messaging, and visual identity across all communication channels and materials, including training cross-functional teams. • Measurement & Reporting: Track, monitor, and analyze the effectiveness of communication and brand initiatives using established KPIs. Prepare data-driven reports and provide actionable insights to optimize future performance. • Cross-Functional Collaboration: Partner closely with Marketing, Product, and Sales teams to ensure brand messaging is cohesive and integrated into all campaigns, events, and product launches.
Global Brand Strategy & Integration Manager
General MotorsJoin us on our journey toward a world with zero crashes, zero emissions, and zero congestion.
Description The Global Brand Strategy & Marketing Integration Manage r is responsible for supporting the brand's positioning, and overall market presence across GM's global markets to help drive core results. This role drives collaboration to bring efficiencies and consistency globally. This individual will serve as the primary point of contact and central hub across global markets for brand strategy, content and product roadmap. They will represent the global perspective on strategy, tactical plans, and creative needs. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy. This individual will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision. This role is essential in identifying strategic opportunities to position the brand as a global Tier 1 leader. The individual will work closely with markets to contribute to the company's EBIT, and market share goals while safeguarding brand standards. KEY RESPONSIBILITIES/ACCOUNTABILITIES: - Lead consistent global brand strategy across all markets that aligns with the overall business objectives and resonates with target audiences worldwide - Lead campaign team in planning, executing, and closing projects within budget, schedule, and scope - Facilitate and lead the annual roll-up of individual country/regional marketing plans into the broader global marketing plan - Monitoring and evaluation of KPI's, consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies - Support integration and roll out of go to market plans for global markets - Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations - Lead and manage the integrated global market process, leveraging agency partners as required - Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate - Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team - Coordinate closely with counterparts on the product marketing team/channel leads to develop tools, materials and playbooks as needed to drive efficiency and collaboration around the globe - Recommend and present solutions to management and other key stakeholders as requested on brand strategy and global topics - Facilitate global best practice sharing session quarterly and ad hoc global learning sessions - Orchestrate and manage onboarding of new markets to align with process, guidelines, and overall ways of working - Support and fostering a culture of brand advocacy among international teams GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
• Develop and execute brand strategies to drive revenue, profitability, and long-term growth. • Lead roadmap planning, performance reviews, competitive analysis, and goal-setting. • Identify new opportunities for expansion, optimization, and operational improvement. • Manage 3–4 high-value client accounts across the U.S., Canada, Europe, and South Africa. • Lead weekly client calls, present insights, and maintain strong retention and satisfaction. • Serve as the primary point of contact for brand direction and business decisions. • Work closely with PPC Strategists, SEO Specialists, Designers, and Operations teams. • Ensure alignment between advertising, creative, inventory, and catalog management. • Translate data insights into actionable recommendations for all teams involved. • Review PPC strategy, listing optimization, SEO improvements, and creative direction. • Monitor ACOS, TACOS, CVR, ranking, reviews, and other brand-level KPIs. • Prepare clear weekly and monthly performance updates for internal and external stakeholders. • Use analytics to guide decision-making and forecast revenue trajectories. • Maintain accountability for achieving and exceeding brand goals.
About Our Client Our client is a fast-growing Amazon growth agency helping eCommerce brands scale profitably. With a team of entrepreneurs, marketers, and operations experts, they partner with brands to optimize their Amazon presence through PPC, SEO, catalog management, and innovative digital strategies. Their culture is entrepreneurial, collaborative, and performance-driven—built on autonomy, accountability, and continuous improvement. About the Role We are seeking a high-impact Brand Manager to lead strategy, performance, and client relationships across top global accounts. This role requires a seasoned professional who can operate with autonomy, think strategically, and collaborate closely with specialists across PPC, SEO, Creative, and Operations. You will serve as the strategic driver for brand growth, ensuring that clients receive world-class guidance, proactive insights, and clear execution plans that scale their Amazon presence and overall eCommerce performance. This is a high-visibility, high-ownership role working directly with senior leadership. Key Responsibilities - Strategic Leadership - Develop and execute brand strategies to drive revenue, profitability, and long-term growth. - Lead roadmap planning, performance reviews, competitive analysis, and goal-setting. - Identify new opportunities for expansion, optimization, and operational improvement. - Client Management - Manage 3–4 high-value client accounts across the U.S., Canada, Europe, and South Africa. - Lead weekly client calls, present insights, and maintain strong retention and satisfaction. - Serve as the primary point of contact for brand direction and business decisions. - Cross-Functional Collaboration - Work closely with PPC Strategists, SEO Specialists, Designers, and Operations teams. - Ensure alignment between advertising, creative, inventory, and catalog management. - Translate data insights into actionable recommendations for all teams involved. - Amazon & Marketplace Oversight - Review PPC strategy, listing optimization, SEO improvements, and creative direction. - Monitor ACOS, TACOS, CVR, ranking, reviews, and other brand-level KPIs. - Ensure operational excellence across product launches, variations, and catalog health. - Performance & Reporting - Prepare clear weekly and monthly performance updates for internal and external stakeholders. - Use analytics to guide decision-making and forecast revenue trajectories. - Maintain accountability for achieving and exceeding brand goals.


