Job DetailsJob Location: Miami, FL 81303Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $70,000.00 - $80,000.00 Salary/yearJob Shift: AnyJob Category: MarketingSenior Content Strategist Location: Miami, FL or Durango, CO (HQ) / Remote for the right candidate Reports to: Marketing Director The Opportunity At Rocky Mountain Chocolate Factory, we believe life is better with a little bit of cocoa and a lot of craft. We are seeking a Senior Content Strategist who shares our passion for storytelling, just as we share our passion for chocolate. You will be the architect of our brand’s voice and the Marketing Director’s right hand, ensuring our messaging is as consistent and high-quality as our copper-kettle caramel. From high-level brand development to the fine details of a social campaign, you will lead our creative team in delivering content that resonates with chocolate lovers and franchisees alike. What You’ll Do Core Strategy & Brand Development Finalize Brand Evolution: Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone. Master Documentation: Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners. Strategic Roadmap: Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels. Omnichannel Execution Digital & E-commerce: Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message. Retail & Print: Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral. Internal Portals: Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint. Campaigns & Communications Multi-Channel Campaigns: Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF". Email Strategy: Manage diverse email streams for general consumers, potential franchisees, and existing franchise partners. Scripting & Support: Develop written and verbal scripts to help franchisees deliver a consistent brand experience during customer interactions. Who You Are The Seasoned Pro: You have 5-7+ years of experience in marketing and content creation (corporate-level experience or agency experience is a plus). The Strategic Thinker: You can understand and explain the why behind the content strategy and how it fits into the larger marketing funnel. The Natural Leader: You enjoy managing people and projects, and you know how to give constructive feedback that levels up the entire team. The Perfectionist: You have a "confectioner’s eye" for detail. Typos and off-brand visuals don't make it past your desk. The Storyteller: You know how to make people crave a product through compelling narratives and sensory-driven content. Why RMCF? The chance to shape the future of a beloved, legacy brand. A collaborative, creative culture where your ideas have a seat at the table. A competitive salary and benefits package. And yes... there will be chocolate. Think you’re the perfect blend for our team? Send us your resume and a portfolio of work that showcases your ability to lead a brand’s voice. QualificationsEDUCATION, EXPERIENCE AND SKILLS REQUIRED: Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent work experience. Minimum of 5+ years of experience in content strategy, marketing, or related field. Strong understanding of brand development and content strategy across multiple channels. Excellent written, editing, and verbal communication skills. Proven ability to manage multiple projects and deadlines effectively. Strong attention to detail and commitment to quality control. Ability to think strategically and connect content initiatives to business objectives. PREFERENCE GIVEN TO THOSE WITH: Experience in retail, food & beverage, franchise, or consumer packaged goods industries. Prior corporate or agency experience. Experience developing brand guidelines or editorial style guides. Familiarity with e-commerce platforms and digital content optimization. Experience supporting franchise systems or multi-location brands. PHYSICAL ENVIRONMENT: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. BENEFITS: Medical, dental, and vision insurance Health Savings and Flexible Spending Accounts 401(k) with company match Employee Assistance Program (including coverage for spouse and dependents) Short/Long Term Disability – Paid by Company Life Insurance – Paid by Company Paid Vacation Paid Holidays Professional Development Opportunities Employee Purchase Discounts

• Support Priorities’ marketing efforts by maintaining the website, and drafting press releases and newsletters to stakeholders • Draft, manage, and copy edit organic content across Priorities' owned social media channels • Maintain a content calendar across all organic social media channels • Track and compile press hits and organic channel performance, producing regular reports and synthesizing insights • Support the influencer and creator program by managing collaboration posts • Assist in drafting donor-facing materials including presentation decks, memos, and grant reports • Work cross-functionally with the Marketing team, other departments, consultants, and external partners

• Orchestrate and lead the corporate communications content function • Serve as Aledade’s primary content planning and assignment editor • Oversee a team of producers and freelancers • Collaborate with teams and leaders across the enterprise to ideate, develop, and publish information • Set and maintain consistent company brand positioning, accurate messaging and exceptional editorial standards • Leverage data and analytics to oversee the development and implementation of cohesive strategies • Guide team in creating, updating and curating company educational materials, website copy, collateral, presentations, and other tactics • Lead collaborative efforts with business units and other teams to develop content for relevant audiences (e.g. payers, policymakers, patients and general audiences) • Own and lead driving the adoption and improvement of content workflow, production and review processes

The Sr. Communications Content Manager will orchestrate and lead the corporate communications content function, serving as Aledade’s primary content planning and assignment editor, while overseeing a team of producers and freelancers. Acting as editor-and-chief, this individual will collaborate with teams and leaders across the enterprise to ideate, develop, and publish information, setting and maintaining consistent company brand positioning, accurate messaging and exceptional editorial standards. This will include leveraging data and analytics to oversee the development and implementation of cohesive strategies, guiding their team in creating, updating and curating company educational materials, website copy, collateral, presentations, and other tactics. Additional work will include leading collaborative efforts with our business units and other teams to develop content to relevant audiences (e.g. payers, policymakers, patients and general audiences). This role will own and lead driving the adoption and improvement of content workflow, production and review processes, guiding AI-powered processes to ensure maximum efficiency and accuracy. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office. Primary Duties: - Editorial Governance & Audits: Oversee the end-to-end planning, editorial, clearance, and review workflow. Partner closely across business units to ensure all written materials maintain the highest standards of accuracy, regulatory compliance, and strategic alignment with Aledade’s positioning, business acumen and metrics. Implement and oversee ongoing content audits for public-facing materials. - Team Management: Lead a team of content writers, designers and freelancers. Assign and manage content projects, while developing team capabilities to produce quality materials. Work in close collaboration with other content functions across the enterprise, serving as brand positioning and messaging lead, so all materials ladder up to umbrella narrative. - Content Development: Oversee the development of and produce high-impact external content, such as PBC report, and company-wide resources by proactively researching industry trends and leveraging data. Act as a strategic filter to proactively determine content recommendations, ensuring every piece of collateral aligns with and advances core business goals. - Content Process: Design and drive adoption of content lifecycle process - from ideation to final publication. Craft automated workflows and embedding evolving AI toolage to maximize content production workflow most efficiently while maintaining quality and accuracy. Develop and refine SOPs and source documents while training internal stakeholders to ensure alignment with the overall process. - Content Strategy & Planning: Lead the content planning lifecycle, including cross-functional ideation, bi-weekly scheduling meetings and quarterly topic pitch sessions. Gathering and generating ideas to create new content and repurpose existing materials to elongate shelf-life. Own the communications content calendar, ensuring it remains up-to-date, and provide weekly visibility to leadership on upcoming content publications. Minimum Qualifications: - Bachelor's degree in marketing or related discipline - 10+ years of editorial and/or content creation experience, with at least 5 years of that experience in health care communications/marketing (e.g., value-based care, ACOs, PCMH, bundled payments, payer, etc.) - Experience working directly with or within a public company environment following stringent reviews and audits - Minimum 3 years direct people management experience leading content production and review functions, coordinating the delivery and distribution of content - Strong skills in Google Workspace, Monday.com and content management and distribution systems and platforms - Deep understanding of AI tools (e.g. Gems, Notebook LM, etc.), with experience leveraging learning model capabilities to automate and expedite entire content processes (research, outlines, drafts, reviews, calendar population etc.) Preferred knowledge, skills, and/or abilities: - Thorough knowledge of current healthcare issues, and deep familiarity with local, regional, state, and national market trends - Excellent communication and collaboration skills across multiple stakeholders, seniority levels, and teams, including ability to tell a cohesive story that aligns with business goals - Excellent interpersonal, written and oral communications skills, including ability to lead trainings and and content planning and status meetings - Proven success working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels - Team player with the ability to work with a remote and nationally distributed team - Strong analytical abilities in researching topics and distilling critical issues - Ability to navigate fast-moving, deadline-driven workplace with agility and comfort in pivots in direction Organizational, time management and prioritization skills, with a proven track record in handling multiple projects at once Physical Requirements: - Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required. Who We Are: Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place. What Does This Mean for You? At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission. In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members: Flexible work schedules and the ability to work remotely are available for many roles Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners Robust time-off plan (21 days of PTO in your first year) Two paid volunteer days and 11 paid holidays 12 weeks paid parental leave for all new parents Six weeks paid sabbatical after six years of service Educational Assistant Program and Clinical Employee Reimbursement Program 401(k) with up to 4% match Stock options And much more! At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation. Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants