• Manage and motivate the SDR team to achieve and exceed demo booking and completion targets. • Conduct weekly coaching sessions focusing on discovery, objection handling, and lead qualification. • Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s sales playbook. • Develop career paths for SDRs and maintain a positive, high-performance team culture. • Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show rate, and conversion to opportunities. • Continuously refine scripts, sequences, and outreach workflows to improve engagement and conversion rates. • Collaborate with the Sales Operations Specialist to enhance lead scoring, routing, and data quality. • Partner with Marketing to balance lead volume and campaign alignment across Enterprise and SME segments. • Own the outbound lead generation process to ensure SDRs always have high-quality accounts and contacts. • Build and maintain target lists by segment and region using enrichment tools and AI agents. • Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency. • Work with Sales Ops to automate enrichment and maintain CRM data integrity. • Partner with Marketing to optimize inbound/outbound volumes and refine targeting based on conversion trends. • Ensure seamless lead handoff to Account Executives with complete qualification details. • Share weekly funnel insights and recommendations with leadership to enhance SDR productivity and market coverage. • Design and manage AI agents to support prospecting, list building, data enrichment, and personalized outreach. • Continuously improve AI playbooks and prompts to enhance accuracy, tone, and conversion. • Integrate AI output into HubSpot workflows for task assignment, contact creation, and activity tracking. • Train SDRs to use AI responsibly and effectively, balancing automation with human connection.

• Conduct cold and warm outreach across digital channels (LinkedIn, WhatsApp, email). • Book qualified demos with target companies (decision-maker level) • Follow up on interest and manage demo reminders • Record activity in a CRM or shared tracker • Support the sales process with clear handover notes

• Identify and develop new business opportunities through outbound prospecting, networking, and inbound lead follow-up. • Conduct engaging product presentations and demonstrations to showcase the value of our SaaS solutions. • Develop and maintain strong, long-term relationships with both potential and existing customers. • Understand customer challenges and present tailored solutions that align with their business needs. • Handle contract negotiations and close deals to achieve or exceed sales targets. • Work closely with marketing and product teams to ensure alignment in messaging, positioning, and customer feedback. • Stay up to date on industry trends, competitors, and emerging technologies in the SaaS space. • Maintain accurate records of sales activities, pipeline, and customer interactions.

• Generate qualified pipeline through high-volume outbound efforts across multiple channels • Execute high-volume outbound prospecting (calls 70%, email 15% and LinkedIn 15%) • Generate near to 7 - 8 qualified meetings per month • Build and manage outbound sequences with automation tools • Identify and engage decision-makers within target accounts in B2B SaaS Companies • Qualify leads based on ICP and business needs • Collaborate with leadership and founders on messaging and strategy • Maintain accurate CRM data and pipeline tracking • Continuously optimize outreach performance