• Development of territory and account-specific sales plan. • Implementation/execution of sales plan to meet assigned sales quotas. • Adjustment to sales plan in accordance with changing company and customer needs. • Engage in accurate forecasting and sales pipeline management activities. • Proactive utilization and maintenance of CRM database. • Deliver technical/scientific seminars and presentations on Illumina products/solutions and their capabilities to customers. • Demonstrate role and relevance of Illumina’s product portfolio and provide consultation to customers on same. • Demonstrate command of scientific knowledge to engage in collaborative and consultative sales process. • Proactively monitor emerging market trends and customer needs in order to identify new opportunities to create value for our customers. • Effectively collaborate cross-functionally across company regardless of geographic location, in order to achieve goals and meet customer needs. • Successfully navigate and manage a multi-tiered sales process for capital equipment, consumables, and services. • Match customer business objectives to Illumina capabilities in order to deliver mutual value. • Effectively prospect for and generate new customer leads and business. • Actively manage existing accounts/customer relationships and continuously work to expand customer base. • Develop and maintain strong customer connections at various levels in the organization. • Proactively engage in ongoing learning of new applications and growth opportunities for Illumina technology, products and services. • Effectively handle interpersonal challenges and keep self/team focused on customer. • Demonstrate win-win approach in negotiations.

• Generate sales for Audio Visual systems through developing and maintaining client relationships and expanding the company's current client base. • Identify sales prospects within assigned territory and provide accurate forecasts and activity reports to management • Analyze cross-selling and up-selling opportunities ensuring that all company products and services have been thoroughly presented and the sales cycle successfully executed • Exhibit a consultative sales approach to determine a customer's visual collaboration needs. • Develop price quotations and bid responses that are complete accurate and profitable. • Prepare contracts and pricing strategies for targets accounts and submit all required documentation • Work with the installation team to ensure a smooth transition from sale to installation • Responsible for developing and executing quarterly sales plans to expand existing client base and generate new business to meet established quota • Attend and participate in weekly office sales meetings • Meet or exceed aggressive monthly GP quota • Design and implement focused prospecting tools such as webinars seminars and email campaigns to increase sales and expand our customer base in the designated territory • Establish professional relationships with manufacturer sales and sales engineering personnel. • Actively use internal databases to complete client contact information provide detailed notes and track pending activities • Follow up on leads within 24 hours of client inquiry • Represent company at technological briefings and trade shows as assigned • Participate in training and professional development activities as prescribed by management • Monitor non-installed product commissions on a weekly basis to ensure timely completion by the end of the month

• You will liaise between the customer and the entire organization to optimize customer experience and product utilization while nurturing strategic relationships to solidify long-term partnerships. • Uncover opportunities within existing key accounts and demonstrate the strategic and financial value our partnership brings to our customers • Drive ARR by aligning our products with customer goals and objectives, and partnering with key stakeholders to achieve business objectives • Achieve NRR objectives through managing renewals, upselling products, and negotiating complex contracts that drive efficiencies for our customers and additional revenue opportunities for the business • Collaborate with the Customer Success team to maximize product adoption and optimization, value, and satisfaction • Partner with Enterprise Account Executives to maximize the buyer experience and continue the momentum gained throughout the sales process • Communicate and present product demonstrations over the web, in person, and telephone • Serve as a thought leader and industry expert by providing meaningful industry insights and relevant trends and challenges

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. • Customer Account Management: Building relationships is more than just making the sale to you. • Territory Ownership: You have a high level of ownership and take pride in what you build. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers.