• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. • Customer Account Management: Building relationships is more than just making the sale to you. • Territory Ownership: You have a high level of ownership and take pride in what you build. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers.

• Driving new business growth and ensuring customer success within your designated territory. • Executing sales strategies and building strong customer relationships. • Meeting ambitious growth targets. • Acting as Halter’s on-the-ground representative. • Working closely with cross-functional teams, including Product, Support, and Customer Onboarding.

• Lead the development and execution of integrated co-marketing strategies with OpenAI, Anthropic, Google, and Microsoft that align with our joint business priorities. • Drive the creation of compelling, content, and customer references that differentiate our AI solutions in market. • Develop and execute co-marketing campaigns across multiple channels including content, events, webinars, and digital marketing. • Integrate AI partnerships into our broader marketing campaigns and events, ensuring seamless delivery and pipeline impact. • Cultivate strong relationships with marketing, product, and leadership teams at partner organizations to build consensus and drive joint initiatives. • Collaborate closely with internal teams including product marketing, partnerships, developer relations, and regional marketing. • Analyze performance data to measure results and ROI for co-marketing activities, using data-driven insights to optimize programs.

• Be the face of Picus for our Partners in the Field • Manage MDF and attend Channel Events • Roll out campaigns with signed partners • Manage Picus Enablement Program • Manage Deal Registration Program • Hold QBRs with focus partners