1. Position Overview - Influencer Marketing Campaigns: Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting. - AI-Enhanced Workflow: Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks. - High Standards of Independence: We don’t micromanage. You’ll need excellent time management, attention to detail, and the ability to meet deadlines consistently. Note: We are hiring at two levels (AM3 or AM4). You will indicate which level you’re applying for based on your experience and comfort handling complex campaigns. 2. Core Responsibilities Campaign Execution - Draft and proofread contracts, client briefs, and outreach emails (AI is a support, not a substitute). - Regularly check for accuracy and clarity before sending final deliverables. Client & Influencer Communication - Respond to 100% of emails within 24 hours. - Provide clients with updates via agendas, weekly summaries, and thorough follow-ups. Attention to Detail & Quality Control - Double-check all briefs, content approvals, and reports for errors, data inaccuracies, or missing information. Timeliness & Independence - Keep an organized to-do list; proactively offer solutions for potential issues. - Manage deadlines without external reminders. AI Adoption & Process Improvements - Embrace new AI tools and share successful prompts with the team. - Continuously look for ways to refine SOPs and enhance campaign outcomes. Influencer Relationship Management - Build strong, trust-based relationships with influencers, ensuring brand alignment. - Frequently monitor influencer content for quality, brand adherence, and performance. - Collaborate on strategy refinements, provide feedback, and communicate updates or pivots to clients. 3. Two Levels of Expertise: AM3 vs. AM4 While the core responsibilities remain the same, the expected degree of autonomy and complexity differs: AM3 (Mid-Level) - Experience: 2–3+ years in influencer or digital marketing. - Guidance: Mostly independent but may seek feedback on trickier tasks or complex client demands. - Time & Workload: Comfortable handling multiple mid-tier campaigns, leveraging AI to minimize manual tasks. - Problem-Solving: Resolves most routine challenges independently; escalates major issues with proposed solutions. - Growth Path: Over 90 days, you’ll reduce manager involvement to only the truly complex or high-level matters. AM4 (Senior) - Experience: 4–5+ years running high-budget, complex campaigns with minimal supervision. - Autonomy: Operates almost entirely independently; manager involvement is mostly for strategic alignment. - Advanced Client Management: Navigates demanding client expectations, proposes strategic pivots, and manages large-budget accounts. - Mentorship: Coaches AM3s and junior team members on campaign execution and advanced AI strategies. - Strategy & Upsell: Anticipates fires before they escalate, offers multi-layered strategies, and seeks growth opportunities for the agency. 4. Potential Challenges & Expectations - High-Volume, Fast-Moving Projects: Multiple simultaneous campaigns with tight deadlines. - Demanding Clients & Influencers: Large budgets, unique contract terms, and one-off requests are common. - Self-Sufficiency: - - AM3: Some guidance is normal early on but you’re not new to the basics. - AM4: Essentially the final authority on day-to-day tasks, escalating only for major issues. 5. Key Performance Indicators (KPIs) Communication - 100% email response rate within 24 hours. - AI-assisted proofreading that minimizes errors. - Clarity and concise organization in decks and reports. Quality & Accuracy of Deliverables - Error-free briefs, contracts, and reports. Timeliness & Deadlines - Manage influencer onboarding, approvals, and final reporting without missing milestones. Manager Oversight - AM3: Diminishing check-ins as competence is proven. - AM4: Minimal or no day-to-day supervision. 6. Culture & Attitude - No Micromanagement: We value self-driven individuals. - Collaboration: Work closely with creative, paid media, and cross-functional teams to ensure cohesive campaign strategies. - Accountability: Own your tasks and mistakes; proactively flag potential issues. - Adaptability: Be eager to learn and experiment with emerging AI tools.