• Group products into variations/bundles across Amazon, Walmart, Target, and Shopify. • Conduct A/B testing on Amazon (titles, main images, and other key elements) to improve CTR and conversion. • Oversee and maintain A+ content on Amazon (manage creative input and ensure content elevates listings). • Audit product listings regularly to ensure accuracy, compliance, and optimization for search visibility. • Adjust categories and browse nodes on Amazon to improve traffic and product discoverability. • Manage Amazon and Target promotions, ensuring discounts and deals are set up correctly and aligned with marketing campaigns. • Monitor new product launches, collaborating with the marketing team to ensure smooth rollout and visibility. • Manage Shopify search synonyms to improve search accuracy and flag opportunities to admin team for better visibility. • Assist in website merchandising, including banner management and product placement, as time allows. • Report on merchandising KPIs (conversion rates, CTR, promotional lift, search visibility, etc.) and recommend improvements.

• Own and manage task workflows in ClickUp and Asana • Keep content calendars tight, organized, and on schedule • Coordinate with writers, editors, and designers to keep production moving • Support content publishing by aligning with account teams and ensuring accuracy on the front end • Handle admin tasks: data entry, scheduling, and file organization • Communicate with internal teams and clients to track feedback, approvals, and updates • Ensure smooth handoffs and zero missed details across the content lifecycle

• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

• Own the strategy, execution, and growth of our entire content ecosystem • Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm