• Write content for business audiences, including case studies, whitepapers, reports, paid ads, website content, and thought leadership • Develop sales enablement materials such as email sequences, pitch decks, landing pages, and one-pagers • Create conference and event materials, including booth copy, signage, backdrops, swag, and promotional messaging • Translate complex product, clinical, and data-driven concepts into clear, value-driven messaging for prospects • Maintain consistent brand voice and messaging across enterprise channels, including social media platforms like LinkedIn or YouTube • Leverage AI tools to accelerate and sharpen content production and strategy • Other duties as assigned

Role Description Our client is a performance-driven DTC ecommerce company focused on scaling revenue through high-converting funnels and data-backed marketing systems. They specialize in aggressive growth strategies across paid media and conversion optimization. They are looking for a Direct Response Copywriter to own and execute prelander and presale strategy that drives measurable revenue impact. Responsibilities - Prelander & Presale Development - Write high-converting prelanders designed to warm top-of-funnel traffic - Build long-form presale pages that address objections and drive belief shifts - Develop advertorials, comparison pages, authority pages, and educational funnels - Create structured narrative flows aligned with creative angles and media buying strategy - Conversion Strategy & Optimization - Align messaging across funnel stages (TOF / MOF / BOF) - Translate customer awareness levels into targeted copy structures - Use GA4 insights, CRO data, and performance metrics to refine messaging - Improve key metrics such as bounce rate, scroll depth, and CVR - Testing & Iteration - Develop multiple copy angles based on creative briefs - Continuously iterate based on A/B testing results - Optimize hooks, headlines, CTA placement, and content flow - Partner with CRO teams to improve page structure and performance - Cross-Functional Collaboration - Execute based on direction from Creative Director and Head of Ecom - Align messaging with brand positioning and growth strategy - Translate performance data into actionable copy improvements - Contribute to quarterly creative and funnel strategy planning Qualifications - Proven experience writing prelanders and presale pages that generated significant revenue (7-figure+ preferred) - Strong understanding of direct response psychology and buyer behavior - Solid background in DTC ecommerce environments - Experience creating advertorial-style funnels and conversion-focused pages - Ability to write both long-form and short-form high-converting copy - Comfortable working in a data-driven, performance-focused environment - Strong understanding of funnel structure and customer journey Preferred Qualifications - Experience in health, wellness, or supplement brands - Experience working closely with media buying teams - Experience building full presale systems, not just individual pages - Familiarity with GA4, heatmaps, and CRO frameworks Benefits - Competitive salary – based on experience and performance - Remote flexibility – work from anywhere - Performance-based incentives tied to results - Opportunity to work with a high-performing ecommerce growth team

Title: Freelance Creative - Copy Location New York, New York; Chicago, Illinois; Philadelphia, Pennsylvania Creative Publicis Health Intermediate Remote 143096 Job Description: At Publicis Health, we believe keeping the world healthy is our most extraordinary social endeavor. Because one person’s wellbeing is the responsibility of the many. As part of Publicis Groupe and built on the world’s foremost intelligence platform, we create sharper, more memorable, and valuable brands for better outcomes. Powered by more than 8,000 healthcare communications, data, and medical specialists, our global agency collective is at the heart of international health communications. We Make Health Happen. Overview Freelance Copywriter Opportunities – Publicis Health Location: Remote/Hybrid | Freelance | Varying Durations Publicis Health is building its freelance network of Copywriters to support branded, unbranded, and disease awareness campaigns across our healthcare and pharmaceutical agency teams. Freelance needs span everything from pitch work and concepting to tactical execution and copy refinement. Why Join Our Freelance Bench? We engage freelance Copywriters for a variety of needs: launch work, overflow support, campaign refreshes, and pitch decks. Projects may range from a few days to several months, with both part-time and full-time opportunities. Apply Here If you're a copywriter with pharma experience and want to stay top of mind for freelance opportunities, we’d love to hear from you. Responsibilities Who We’re Looking For We’re looking for copywriters who can craft compelling, compliant, and medically accurate copy for healthcare audiences. You should be comfortable collaborating across creative, strategy, and editorial teams in fast-paced agency environments. You may have held titles like: - Copywriter - Senior Copywriter Qualifications Key Skills & Experience - Pharma advertising experience (agency or in-house) - Strong understanding of HCP, DTC, or payer audiences - Ability to write for omnichannel deliverables (print, digital, video, CRM, social, etc.) - Experience adapting scientific data into patient-friendly or provider-focused copy - Familiarity with MLR (Medical/Legal/Regulatory) review and Veeva PromoMats - Conceptual and tactical writing strength - Flexible, collaborative, and deadline-driven Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $32.11 - $57.91 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Title: Freelance Creative - Copy Location: Philadelphia United States Job Description: Company description At Publicis Health, we believe keeping the world healthy is our most extraordinary social endeavor. Because one person's wellbeing is the responsibility of the many. As part of Publicis Groupe and built on the world's foremost intelligence platform, we create sharper, more memorable, and valuable brands for better outcomes. Powered by more than 8,000 healthcare communications, data, and medical specialists, our global agency collective is at the heart of international health communications. We Make Health Happen. For more information, visit us at www.publicishealth.com. Overview Freelance Copywriter Opportunities - Publicis Health Location: Remote/Hybrid | Freelance | Varying Durations Publicis Health is building its freelance network of Copywriters to support branded, unbranded, and disease awareness campaigns across our healthcare and pharmaceutical agency teams. Freelance needs span everything from pitch work and concepting to tactical execution and copy refinement. Why Join Our Freelance Bench? We engage freelance Copywriters for a variety of needs: launch work, overflow support, campaign refreshes, and pitch decks. Projects may range from a few days to several months, with both part-time and full-time opportunities. Apply Here If you're a copywriter with pharma experience and want to stay top of mind for freelance opportunities, we'd love to hear from you. Responsibilities Who We're Looking For We're looking for copywriters who can craft compelling, compliant, and medically accurate copy for healthcare audiences. You should be comfortable collaborating across creative, strategy, and editorial teams in fast-paced agency environments. You may have held titles like: - Copywriter - Senior Copywriter Qualifications Key Skills & Experience - Pharma advertising experience (agency or in-house) - Strong understanding of HCP, DTC, or payer audiences - Ability to write for omnichannel deliverables (print, digital, video, CRM, social, etc.) - Experience adapting scientific data into patient-friendly or provider-focused copy - Familiarity with MLR (Medical/Legal/Regulatory) review and Veeva PromoMats - Conceptual and tactical writing strength - Flexible, collaborative, and deadline-driven Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $32.11 - $57.91 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #LI-JC2