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Barkley is a privately-held advertising firm. The company was founded in 1964 and was originally known as Barkley Evergreen & Partners; it changed its name to B
Manager, Analytics
Location
Colorado + 2 moreAll locations: Colorado | Illinois | New York
Posted
138 days ago
Salary
0
Seniority
Senior
Job Description
Manager, Analytics
Barkley
• Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions. • Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’. • Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success. • Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations. • Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs. • Forecast audience and campaign performance benchmarks to provide optimization diagnostics. • Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling. • Comfortable developing business relationships with AdTech partners to manage and source data. • Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables. • Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.
Job Requirements
- Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
- Media/marketing experience strongly preferred
- Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
- Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
- Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.
- Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.
- Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.
- Experience with SQL, Python, or R is a plus.
Benefits
- Health insurance
- Professional development opportunities
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