• Lead the Vision & Strategy Create, articulate, and champion the long-term vision for tools that help contractors grow and sustain their base of recurring customers. • Develop a strategy centered around contractor success—predictable revenue, improved retention, and streamlined delivery of recurring services. • Own and drive the roadmap for recurring-revenue and relationship-management capabilities, from conception through launch. • Prioritize opportunities balancing customer impact, business value, and technical feasibility. • Lead cross-functional discovery, research, design, validation, requirements development, sprint planning, and iterative development. • Work closely with engineering, UX, data, and go-to-market teams to deliver high-quality solutions that scale. • Partner with sales, support, and customer success to drive adoption and ensure customers understand best-practice workflows. • Manage and resolve customer escalations while balancing roadmap commitments. • Collaborate with product marketing on positioning, launch plans, and internal enablement. • Partner with training and onboarding teams to drive customer adoption and retention. • Establish and track KPIs related to revenue impact, retention, engagement, platform adoption, and customer satisfaction. • Use data, experimentation, and customer insights to iterate and continuously improve.

• Own the growth loop driving continuous and healthy growth across key segments and demographics • Own the long-term vision and strategy for assigned content and learning products/features, ensuring alignment with the department’s learning and growth objectives. • Drive and maintain the product roadmap, balancing innovation, user needs, organisational drivers and technical debt. • Take full accountability for the growth trajectory of assigned products, owning all key performance indicators (KPIs) related to user acquisition, engagement, and business outcomes. • Develop outcome-driven product requirements and specifications, clearly articulating the "why" and "what" for cross-functional teams. • Align product with internal frameworks and optimize user experiences for the same • Serve as the primary champion for end-users and strategic drivers, maintaining a deep understanding of user habits, behavior, and psychological motivators in learning and progression.

• This role owns discovery and requirements, and rapidly converts strategy into an execution-ready plan (priorities, sequencing, milestones, and clear delivery alignment) that Engineering and GTM can ship against. • Work directly with the CPO on defining product vision and roadmap. • Lead discovery and define requirements for complex, workflow-driven product areas. • Drive major initiatives from concept through launch. • Coordinate closely with GTM to ensure clarity on scope, timing, and readiness. • Manage and develop Product Managers, setting expectations for ownership and execution. • Partner with Engineering, Sales, Customer Success, and executives on priorities and tradeoffs. • Engage in strategic customer or sales conversations when product context is critical.

• Collaborates with the leadership team to capture product vision and strategy and produce company-wide associated work products • Work with the CTO and Product Owners to manage the product roadmap, aligned with company goals and market trends. • Identify opportunities for innovation in messaging workflows, integrations, and compliance-driven features. • Partner with the CTO to align product initiatives with technical architecture and scalability plans. • Work with leadership to ensure all new feature requests are based on quantified business cases such as revenue improvement, retention improvement, or competitive parity. • Work closely with the tech team to deliver high-quality product releases. • Establish KPIs and success metrics to measure product adoption, customer satisfaction, and revenue impact, in coordination with customer success, marketing and finance. • Drive prioritization and resource allocation across competing initiatives. • Engage with customers, partners, and industry stakeholders to gather insights and translate them into product requirements. • Monitor competitive landscape and regulatory changes (e.g., carrier rules, TCPA, potentially GDPR with future expansion) to ensure compliance and differentiation. • Work closely with product managers/owners and foster a culture of accountability, innovation, and operational excellence. • Serve as a product voice in executive discussions, providing clear updates and strategic recommendations. • Collaborate closely with engineering leadership to balance speed, scalability, and compliance. • Collaborate with a team of product owners, ensuring alignment across product lines and team efficiency • Actively learn and understand each product owner’s area of expertise to foster collaboration and cross-domain innovation. • Build a unified product culture that values knowledge-sharing and collective accountability. • Work with the Marketing team to translate technical features into clear, non-technical product descriptions and highlight business value, for campaigns, collateral, and customer communications. • Ensure product positioning resonates with diverse audiences, from technical buyers to business decision-makers. • Develop and maintain comprehensive product documentation, including feature specifications, release notes, and compliance updates. • Identify areas requiring updates and ensure documentation remains accurate, accessible, and aligned with regulatory standards.