• Collaborate closely with commercial, strategy, sales and product on GTM decisions for the NOAM market and lead the subsequent positioning, messaging, branding, sales enablement to ensure new products, initiatives, and enhancements for medical education B2B market decisions are clearly articulated through sound marketing plans and supports the B2B decision-making journey for medical education institutions. • Work closely with DTC colleagues on selling models, and GTM strategy that run concurrent to B2B efforts to ensure alignment and optimization of strategy, and messaging to maximize revenue and reach. • Develop the key messaging platform that includes efficacy, and draws from continuous research on digital product offerings for medical education to ensure thought leadership resonance for NOAM B2B personas, decision-makers. • Develop and execute dynamic, omni-channel marketing plans in NOAM markets designed to drive brand awareness, generate leads, takeaway campaign, and retention of current market share. • Optimize NOAM in-person event/exhibition strategy to maximize investment, and identify scalability of strategies across markets.

• Support the operation of go-to-market (GTM) strategies for new products and features; • Assist with market, customer, and competitor analysis and the production of internal materials; • Provide support in the collection and consolidation of metrics to monitor the performance of initiatives; • Eagerness to learn, develop skills, and work on projects and tools involving Artificial Intelligence.

• Refine and evolve our brand identity and visual guidelines • Collaborate with product teams to design UI mockups and visuals for new features • Design dashboards, reports and product interfaces • Update and improve pages on our Webflow website • Create social media visuals, marketing assets, landing pages, newsletter graphics, emails visuals • Design sales and investor materials, including one-pagers and pitch decks • Improve the visual structure of documentation and product resources • Ensure visual consistency across brand, product, and marketing materials • Leverage AI design tools to accelerate iteration and creativity

• Design and produce creative assets for social media, paid ads, landing pages, and marketing campaigns • Develop engaging video content, motion graphics, and short-form edits • Write clear, persuasive copy for ads, posts, and promotional materials • Maintain consistent brand identity across all platforms • Ensure every creative output reflects Dijital’s tone, style, and positioning • Develop creative concepts based on marketing objectives and audience insights • Generate multiple variations of creative for testing and optimization • Produce campaign-ready creative assets directly for the Marketing Team • Support marketing initiatives with fast, high-quality design and video output • Create and edit videos for ads, social content, and brand storytelling • Develop animations or motion graphics to elevate creative performance • Adapt assets across formats and placements (Display, Web, Print) • Review creative performance data (CTR, engagement, conversions) • Iterate on content based on insights and campaign learnings