• Define and communicate a clear product roadmap aligned with CMS requirements, industry trends, and organizational goals • Gather and document business requirements through stakeholder interviews and workflow analysis • Translate requirements into user stories, acceptance criteria, and API specifications for engineering teams • Validate interoperability standards (X12 278, FHIR CRD/DTR/PAS) for transactions between EHRs, Availity, and payer/vendor systems • Collaborate with engineering, data, and delivery teams to ensure timely, compliant, and scalable product releases • Serve as the subject matter expert on prior authorization workflows and FHIR standards; provide guidance internally and externally • Monitor CMS mandates, industry trends, and client feedback to inform product decisions and prioritize features • Lead pilots, define KPIs/OKRs, and drive successful go-to-market strategies • Define product performance metrics and partner with data teams to deliver actionable insights for ROI and gainshare • Align executives, clients, and internal teams on product vision, progress, and outcomes

• Lead the Vision & Strategy Create, articulate, and champion the long-term vision for tools that help contractors grow and sustain their base of recurring customers. • Develop a strategy centered around contractor success—predictable revenue, improved retention, and streamlined delivery of recurring services. • Own and drive the roadmap for recurring-revenue and relationship-management capabilities, from conception through launch. • Prioritize opportunities balancing customer impact, business value, and technical feasibility. • Lead cross-functional discovery, research, design, validation, requirements development, sprint planning, and iterative development. • Work closely with engineering, UX, data, and go-to-market teams to deliver high-quality solutions that scale. • Partner with sales, support, and customer success to drive adoption and ensure customers understand best-practice workflows. • Manage and resolve customer escalations while balancing roadmap commitments. • Collaborate with product marketing on positioning, launch plans, and internal enablement. • Partner with training and onboarding teams to drive customer adoption and retention. • Establish and track KPIs related to revenue impact, retention, engagement, platform adoption, and customer satisfaction. • Use data, experimentation, and customer insights to iterate and continuously improve.

• Own the growth loop driving continuous and healthy growth across key segments and demographics • Own the long-term vision and strategy for assigned content and learning products/features, ensuring alignment with the department’s learning and growth objectives. • Drive and maintain the product roadmap, balancing innovation, user needs, organisational drivers and technical debt. • Take full accountability for the growth trajectory of assigned products, owning all key performance indicators (KPIs) related to user acquisition, engagement, and business outcomes. • Develop outcome-driven product requirements and specifications, clearly articulating the "why" and "what" for cross-functional teams. • Align product with internal frameworks and optimize user experiences for the same • Serve as the primary champion for end-users and strategic drivers, maintaining a deep understanding of user habits, behavior, and psychological motivators in learning and progression.

• This role owns discovery and requirements, and rapidly converts strategy into an execution-ready plan (priorities, sequencing, milestones, and clear delivery alignment) that Engineering and GTM can ship against. • Work directly with the CPO on defining product vision and roadmap. • Lead discovery and define requirements for complex, workflow-driven product areas. • Drive major initiatives from concept through launch. • Coordinate closely with GTM to ensure clarity on scope, timing, and readiness. • Manage and develop Product Managers, setting expectations for ownership and execution. • Partner with Engineering, Sales, Customer Success, and executives on priorities and tradeoffs. • Engage in strategic customer or sales conversations when product context is critical.