• Develop and execute a territory plan covering commercial businesses and public sector organizations (central & state govt, PSUs, semi-govt entities) to meet or exceed quarterly & annual revenue targets. • Prospect for new customers—both commercial and public sector. Identify decision makers, build networks, relationships, engage in lobbying / consultative selling especially in public sector. • Manage existing account portfolio: upsell, cross-sell, ensure renewal, drive expansion of usage. • Understand customer business, regulatory/ security requirements, data-protection and compliance constraints. Configure solution proposals that meet both technical & business requirements. • Lead and coordinate internal cross-functional teams (pre-sales, solutions engineering, legal, finance) to build and deliver proposals, proof-of-concepts, pilot projects etc. • Negotiate contracts, pricing, T&Cs, especially in public procurement / tendering cycles. Ensure alignment with company policies. • Use CRM (Salesforce or other) to track all sales activities, update forecast, pipeline, report weekly/monthly. • Collaborate with marketing & partner channels to generate leads, participate in events / webinars, build partner & reseller relationships to extend reach especially in public sector. • Maintain up-to-date knowledge of competitive landscape, product / solution offering, industry trends (especially cyber, data protection, GovTech, compliance). • Travel as necessary across India to meet customers, attend government tender / bid meetings, regional conferences.

• Develop, manage, and expand new and existing dealer relationships within the Construction and Geo-Positioning market. • Provide sales support and assist dealers in delivering product and technology training on Topcon solutions. • Develop and execute a regional sales plan to achieve or exceed assigned revenue and growth objectives. • Identify, prospect, and qualify new dealer opportunities within the assigned territory. • Collaborate with dealers to demonstrate Topcon products and solutions to end users and key stakeholders. • Prepare and present sales proposals, pricing, and supporting documentation. • Represent Topcon at trade shows, industry events, and dealer meetings. • Perform other related duties as required to support business objectives. • Travel up to 50% within the assigned region.

• Develop and execute a comprehensive sales strategy that drives predictable, scalable revenue growth across all target markets. • Lead as a true player-coach, actively supporting SEs on complex opportunities and personally running point on our largest, most complex enterprise deals to ensure successful close. • Drive cross-functional alignment across Marketing, Customer Success, and Product to ensure integrated GTM execution. Establish shared KPIs, joint planning, and continuous feedback loops to improve win rates, expansion, and product-market fit. • Build and scale the sales organization from the ground up, including SEs, SDRs, and sales operations, fostering a culture of accountability, urgency, and performance excellence. • Define and enforce process discipline across the sales cycle, including ICP clarity, outbound and SDR scripting, pipeline generation expectations, territory management, CRM hygiene, and rigorous stage qualification. • Establish and manage KPIs, forecasting models, and pipeline discipline to ensure consistent performance and accurate revenue visibility. • Own forecasting accuracy through rigorous pipeline inspection, predictable stage-progression criteria, and standardized qualification frameworks (MEDDPICC, SPICED, or similar). Partner with FP&A for reliable weekly, monthly, quarterly, and annual forecasts. • Serve as the public-facing sales leader for the organization by participating in webinars, conferences, trade shows, and customer-facing events, representing the unified CXT brand. • Drive expansion in key verticals (courier, shippers, healthcare) through targeted initiatives and strategic market development. • Develop and execute strategic partnership initiatives with key ecosystem players to unlock new revenue channels and strengthen market position. • Own the full sales process, from prospecting to negotiation to close, ensuring operational excellence and a world-class customer experience. • Monitor market trends, TMS competitive dynamics, and customer needs to maintain a strong, differentiated value proposition and inform ongoing GTM strategy. • Demonstrate leadership that drives a high-accountability culture focused on transparency, coaching, data-driven decision-making, and continuous improvement.

• Call, email, and text customers whose order did not go through, aiming to recover sales and increase revenue. • Engage with customers to address concerns, offer assistance, and provide incentives to complete their purchases. • Follow up persistently and professionally to ensure customer engagement and increase conversion rates. • Maintain accurate records of customer interactions and sales activities. • Meet or exceed individual sales recovery targets on a weekly or monthly basis.