• Develop and launch high-performance digital campaigns across Paid Search, Paid Social and Display channels • Build media plans based on campaign briefs: channel selection, audience targeting and budget allocation • Manage agency partner day-to-day: assign tasks, review performance reports and drive optimization • Track, analyze and report on campaign performance; translate data into actionable insights for stakeholders • Collaborate with campaign managers to align digital execution with demand generation goals • Proactively identify optimization opportunities and propose tests to improve ROI • Manage multiple programs simultaneously and ensure consistent delivery across all active campaigns

• Own the "Cloud Anywhere" Theme: Drive the execution of campaigns and programs specifically designed to grow this key strategic pillar. • Thought Leadership & Content: Project manage the production of thought leadership content, ensuring high-quality assets are delivered on time and effectively integrated into demand gen channels. • Program Management: Lead the marketing efforts for Professional Services and Training programs, identifying new ways to reach practitioners and decision-makers. • Demand Gen "Air Traffic Control": Act as a central project manager across the broader demand generation team to ensure tactics are aligned, deadlines are met, and communication is seamless. • Campaign Execution: Build and launch integrated programs—from digital tactics to global webinars—targeting technical personas and IT leaders. • Collaborative Growth: Partner with Product Marketing, Creative Services, and Sales to ensure every campaign has the right messaging and the right reach. • Data-Driven Optimization: Monitor program performance and KPIs, providing regular updates to stakeholders on what’s working and where we need to pivot.

• Build and launch search, display, and performance campaigns • Structure campaigns based on strategy and account needs • Implement keyword targeting and match types • Upload and manage ad creatives and extensions • Conduct ongoing campaign optimizations • Adjust bids, budgets, and targeting based on performance • Identify opportunities to improve CTR, CPC, and conversions • Monitor pacing and performance trends • Perform regular search term analysis • Identify irrelevant traffic and add negative keywords • Refine keyword targeting to improve efficiency • Maintain clean and scalable keyword structures • Support performance reporting and analysis • Flag performance changes and anomalies • Collaborate with senior team members on insights • Ensure data accuracy across platforms

• Enhance Google Ads performance driving 90% of revenue • Take ownership of campaign structure, bidding strategy, and feed optimization • Develop and implement improved Google Ads strategy • Restructure and optimize Google Shopping and PMAX campaigns • Drive performance improvements resulting in 20%+ increase in revenue • Build automation systems, scripts, or workflows to improve campaign efficiency • Use data insights for refining bidding strategies and optimization