Company at a Glance OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. OpenX, the world’s largest people-based advertising exchange, is seeking a Sales Director to join our US Buyer Development team. This individual contributor position will play a critical role in the expansion of the OpenX business with brand advertisers and global ad agencies at a time of hyper growth for our company. Candidates should have a solid understanding of programmatic advertising and the broader advertising landscape, with experience working at or with the major advertising agency holding companies. This critical member of the Buyer Development team will have a unique opportunity to influence the direction of the company, cement our position as the foremost identity-focused SSP and truly ‘own’ a set of high-value client relationships. Key Responsibilities - Building relationships and driving revenue with assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies and managed service providers - Working closely with account teams at agencies representing the top 200 global brands to activate private marketplaces Developing deals that help advertisers connect with their target audiences and desired inventory across OpenX’s suite of premium publishers - Prospecting and connecting with potential buyers, deploying a discovery strategy and sales narrative designed to drive Programmatic Direct spend - Providing ‘ground support’ to strategic deals by driving transactional business and consistent deal-based revenue - Managing a pipeline of opportunities in Salesforce and providing regular reporting to management on deal progress - Collaborating with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions Required Qualifications & Skills - 7+ years of programmatic advertising experience an advertising agency, brand or other ad tech firm - Solid relationships across marketers, agencies and ATDs and/or previous agency experience working closely with ad tech companies (DSP, DMP, Ad Server, etc) - Excellent teamwork and communication skills - Highly organized, with experience successfully managing multiple projects to tight deadlines - A clear understanding of SSPs/exchanges and programmatic buying fundamentals - Ability to travel up to 30% - BS/BA degree required or the equivalent combination of education, training and experience. MBA a plus! Desired Qualifications & Skills - Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies - Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships - Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc. - Programmatic buying experience at an agency, ATD or brand - Strong executive presence and comfortable presenting to clients of all levels - A consultative, partnership-minded sales approach - Ability to lead all aspects of top-tier buyer relationships – truly ‘own’ a book of business - Excellent problem-solving skills and strong business judgment Pursuant to any state, local ordinance, or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. OpenX is committed to fair and equitable compensation practices. For all applicants, the base salary range is noted above, per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. A summary of our benefits, which include medical, dental, vision, 401k, equity and more, can be viewed here: https://www.openx.com/company/careers/ A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. OpenX VALUES Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do. WE ARE ONE We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture WE ARE CUSTOMER CENTRIC We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care. OPENX IS OURS We are all owners of OpenX We all have a voice to improve OpenX We stake our personal and professional reputations on the excellence of our work We are not interested in just "doing our jobs"; we take ownership to drive results WE ARE AN OPEN BOOK We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally. WE EVOLVE FAST We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious. OpenX TRAITS Our three traits capture what makes a great team member at OpenX. HUMBLE Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning. DRIVEN Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement. SMART Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment. OpenX is committed to equal employment opportunities. It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law. OpenX Applicant Privacy Policy Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/. Effective Date: November 21, 2024

• The Area Sales Director is responsible for leading and driving sales, profit margins and strategy by partnering with and influencing sales representatives in an assigned area. • This includes developing and executing corporate goals, strategy and marketing plans in support of the TriSalus product portfolio by building a talent-focused, high performing sales organization. • The critical objective of this position is to develop, implement and track quarterly results through effective business plans, strategies, and team performance. • Appropriately build out field sales and lead commercial activities for the assigned area to best maximize a high level of reach and frequency resulting in increased adoption and utilization of TriSalus products. • Responsible for developing and driving regional and area strategic plans at the account and physician level. • Inspire and motivate the sales team to achieve business objectives and continuously monitor performance to determine if strategies need to be adjusted or new strategies should be introduced. • Develop robust Key Opinion Leader strategy in both academia and in the community hospital setting (local, regional, national). • Serve as lead liaison between physicians (especially KOLs) and marketing for generating voice-of-customer to understand in-market physician needs, practice patterns, viewpoints & behaviors in a rapidly changing marketplace. • Work with Senior Leadership to determine short, medium, and long-term commercial strategy. • Develop tactical and execution plans for achieving overall strategic objectives. • Responsible for obtaining and evaluating information about industry and market trends, competitive threats, and possible business opportunities. • Liaising between marketing, clinical, medical and sales. • Work closely with the therapeutic business unit on ensuring alignment with medical device commercial business. • Activities will include cross training internal resources, working with clinicians (IR, medical oncologist, transplant surgeons, etc.), training, etc. • Responsible for identifying signals both inside and outside the company that could indicate threats to continued success or opportunities to grow the business. • Ensure action and resource requirements are properly aligned to allow for goals to be met.

• Support the sales team in day-to-day operations • Assist in creating presentations, proposals and sales materials • Research and qualify potential customers (lead generation) • Assist with maintaining our CRM system • Conduct diverse research and discuss your findings with the founding team to support the development of the business model, our sales approach and our product • Assist with marketing campaigns (e.g., email marketing, social media, website content, webmaster tasks) • Contribute to the production of whitepapers, videos, pitchbooks and one-pagers • Contribute to our blog on topics such as presentation management, teamwork, efficiency and remote working • General organizational and administrative tasks in the sales & marketing area

About HalterAt Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures. To find out more, visit our LinkedIn & Instagram. About the roleEver dream about being in tech but aren’t quite ready to trade in your cowboy boots? Look no further than Halter! As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role is paramount for our growth aspirations and will enable us to continue making an impact on ranches across the US. As a Territory Manager at Halter, you will play a critical role in driving new business growth and ensuring customer success within your designated territory. You will be responsible for executing sales strategies, building strong customer relationships, and meeting ambitious growth targets, all while acting as Halter’s on-the-ground representative. This role requires a proactive and hands-on approach, with a focus on both expansion and long-term customer satisfaction. In this role, you will prioritize daily efforts that optimize performance and drive value for your customers. Working closely with cross-functional teams, including Product, Support, and Customer Onboarding, you’ll share field insights to ensure Halter’s technology continues to meet the needs of US farmers. Your day-to-day could include being on horseback, helping customers gather their cattle, on a side-by-side traversing their pastures, talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups. What your day could look like - Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. - In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. - Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. - Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. - Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. - Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. - Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. - Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. - Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. - Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. - Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies. You’ll be great if you exhibit - Driven Attitude & Communication skills: Results-driven, motivated, and adaptable, you excel in high-stakes environments. You’re well-prepared and skilled at communicating with customers and internal teams alike. You are proactive and do not wait to act. - Ranching / Cattle Experience: You know the ropes (and the reins) of ranching or cattle operations, understanding the unique challenges of the industry. This experience allows you to connect meaningfully with customers about what matters most. - Sales & Customer Success Expertise: You have a strong history of creating new business opportunities, negotiating a value-based sales conversation, and have a background in building lasting customer relationships. You build relationships versus transactional sales, aiming for the long-term success stories and can expand existing relationships through upsell opportunities. - Territory Management experience: Experience managing a large territory with a balanced focus on sales and customer success, ideally within agriculture or technology. - Problem Solving & Collaboration ability: Resourceful and quick-thinking, you work well with cross-functional teams to address challenges and drive solutions. - Willingness to Travel: Frequent travel within your territory to engage with customers and prospects. Bonus things you could bring along to the role - Familiarity with precision agriculture or virtual fencing technologies. - Background in customer-facing roles within agriculture technology. - Background in selling software (SaaS) solutions in a B2B environment. Our Benefits - Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth. - Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families. - 16 weeks of paid parental leave for primary and 8 weeks for secondary caregivers plus many other parental benefits that support you and your family. - Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave. - We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%. - Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan. Join our teamHalter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram. Why our team loves working at Halter: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"