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PPC Specialist, Google Ads
Location
Serbia
Posted
101 days ago
Salary
$1.8K - $3.2K / month
Seniority
Senior
Job Description
PPC Specialist, Google Ads
Lago
• Build and launch search, display, and performance campaigns • Structure campaigns based on strategy and account needs • Implement keyword targeting and match types • Upload and manage ad creatives and extensions • Conduct ongoing campaign optimizations • Adjust bids, budgets, and targeting based on performance • Identify opportunities to improve CTR, CPC, and conversions • Monitor pacing and performance trends • Perform regular search term analysis • Identify irrelevant traffic and add negative keywords • Refine keyword targeting to improve efficiency • Maintain clean and scalable keyword structures • Support performance reporting and analysis • Flag performance changes and anomalies • Collaborate with senior team members on insights • Ensure data accuracy across platforms
Job Requirements
- 3–5 years of hands-on Google Ads experience
- Strong understanding of campaign structure and optimization
- Experience with search term analysis and negative keyword strategy
- Ability to manage multiple campaigns simultaneously
- Strong analytical and problem-solving skills
- Strong English communication skills (written and verbal)
- Ability to work independently with minimal supervision
- Experience with Performance Max and YouTube campaigns
- Familiarity with GA4 and conversion tracking
- Experience with call tracking platforms
- Exposure to other paid channels (Meta, LinkedIn, etc.)
- Experience working with US-based clients
- Familiarity with reporting tools or dashboards
- Highly detail-oriented and data-driven
- Execution-focused with strong platform expertise
- Comfortable working inside Google Ads daily
- Proactive in identifying optimization opportunities
- Organized and process-driven
- Thrives in a fast-paced performance environment
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
- As part of our recruitment process, all candidates will be kindly asked to agree to **Lago’s Confidentiality and Non-Circumvention Agreement**. This ensures a respectful and professional experience for everyone involved.*
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