• Own the company’s brand positioning, narrative, and go-to-market strategy • Translate technical progress into: - Clear, accessible stories for consumers - Credible, serious messaging for institutions - Compelling opportunity framing for developers • Partner with our Leadership team on brand evolution and creative direction • Drive product marketing for platform capabilities, network releases, and ecosystem launches • Lead major launches, announcements, and milestone moments • Operate in a high-velocity, multi-threaded environment with real ownership

• Lead the end-to-end marketing strategy and execution for new Greenlight physical products and ecommerce sales, from initial launch through scale, driving efficient customer acquisition and long-term revenue (LTV) growth. • Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion and ROAS while upholding Greenlight brand standards. • Recommend and optimize budget allocation across channels using a portfolio approach, balancing risk and return to drive aggressive, efficient scale. • Build and manage forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS), using data to inform decisions and ensure sustainable growth; experience with subscription + device models is a plus. • Identify and execute opportunities to improve the acquisition funnel, from ad click through onboarding, leveraging experimentation, CRO/UX enhancements, and creative testing to improve conversion rates and LTV/CAC efficiency. • Develop and refine marketing and cross-functional workflows to reduce friction, increase speed, and enable high-quality execution in fast-moving, ambiguous environments, including implementing statistically rigorous testing frameworks. • Act as the central point of coordination for defined product(s), building strong partnerships with internal strategy and channel teams (e.g., paid search, paid social, programmatic/streaming, affiliate, linear TV, podcasting) to unlock incremental growth and ensure cohesive, cross-channel execution. • Understand the role of each channel within the broader marketing ecosystem, leveraging channel-specific metrics and attribution models to drive performance against business objectives.

• Design and operate Force Fleet’s modern growth system • Run rapid growth experiments • Operate a modern AI-powered growth stack • Own the lifecycle experience • Co-manage the SEO & Content Engine

This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers. She will pick the best candidates from Jack's network. The next step is to speak to Jack. Job Title: Growth Lead at VC-backed API platform SaaS Company Description: VC-backed API platform SaaS Job Description: Lead the growth engine for a fast-growing API platform, driving net-new demand and customer expansion. Own the full Account-Based Marketing (ABM) strategy, leveraging AI-powered automation and data enrichment to activate the entire buyer journey from first touch through expansion. Collaborate cross-functionally to design powerful GTM motions. Location: San Francisco, USA or Remote Why this role is remarkable: - Build and optimize the entire demand engine, leveraging cutting-edge AI for audience targeting and workflow automation. - Join a well-funded company backed by top-tier VCs, poised for significant market expansion. - Drive revenue impact for established B2B SaaS companies, working with high-value, multi-year contracts. What you will do: - Design and own multi-channel programs (inbound, outbound, paid, partner) that convert ICP accounts into pipeline. - Lead the Account-Based Marketing (ABM) strategy, defining target-account tiers and personalized plays. - Write and commission product-led stories (case studies, demos) for technical and business personas across the funnel. The ideal candidate: - 5–8 years in B2B SaaS growth, demand generation, or marketing operations with proven ABM and PLG impact. - Demonstrable success building demand engines that propelled ARR from low- to high-single-million. - Data-obsessed mindset, comfortable with SQL/Sheets, cohort analysis, CAC:LTV, and attribution modelling. Who are Jack & Jill? Ok, I'll go first. I'm Jack, an AI Career Agent that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support. And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate. Next steps Step 1. Visit our website. Step 2. Click 'Talk to Jack'. Step 3. Talk to Jack so he can understand your experience and ambitions. Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role. Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction. Step 6. If not, Jack will find you excellent alternatives. All for free. We never post fake jobs This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network. Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description. We appreciate this can make them look a bit suspect, but there isn't much we can do about it. Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.