• Conduct discovery activities, including stakeholder interviews, customer touchpoint analysis, task analysis, and conceptual modeling. • Conduct generative research activities, including observational studies, customer interviews, usability testing, and other needs analysis. • Create generative research artifacts such as empathy maps, personas, storyboards, journey maps, experience maps, and service blueprints. • Effectively communicate research findings, insights, implications, and conceptual ideas both verbally and visually. • Plan and facilitate collaborative analysis and synthesis working sessions. • Work closely with a cross functional team to ensure customer goals are met. • Research user needs as well as system enhancements. • Plan, recruit, and facilitate research and testing. • Analyze and synthesize results from research and testing to provide recommendations. • identify patterns and gaps and work with team to implement changes. • Create evaluative research documents and artifacts, including research plans, usability test plans, scripts, and findings. • Other responsibilities as assigned.

• We are seeking a Product Designer to join our team at SiteGround, focusing on our products. This role blends UX and UI design, allowing you to contribute to intuitive, engaging, and visually appealing user experiences. You will collaborate with product managers, developers, and fellow designers to create user-centered design solutions that enhance functionality and usability. Your work will help shape interfaces that not only look great but also provide seamless experiences for online store owners and website creators. • Contribute to the design process by creating user-friendly and visually appealing solutions that align with user needs and business goals; • Work closely with product managers, developers, and other designers to ensure cohesive and impactful product designs; • Apply user research insights, personas, and usability testing to inform and validate design decisions, focusing on creating seamless user experiences; • Develop prototypes, wireframes, and mockups that clearly communicate design ideas and can be translated into functional interfaces; • Stay up to date with design trends, tools, and best practices to continually improve design skills and outcomes; • Support the maintenance of the design system by adhering to established guidelines and contributing to platform-wide consistency.

• Own design execution for your Growth PDE group, ensuring work ships on time, at high quality, and against clearly defined outcomes • Lead hiring, onboarding, coaching, and performance management for designers within your group • Run design critiques that materially improve UX clarity, interaction design, hierarchy, composition, and consistency • Partner closely with product managers to define problem statements, success metrics, and experiment plans • Ensure teams conduct regular user testing, prototyping, and iteration, especially for high-friction or compliance-heavy experiences • Use quantitative data (funnels, experiments, engagement metrics) and qualitative insight (research, usability testing, feedback) to guide decisions • Standardize design patterns within your group to reduce rework and increase speed while maintaining quality • Improve collaboration between designers, engineers, and product managers by clarifying ownership, handoffs, and expectations • Introduce and evolve tools and workflows — including AI-assisted design and research — that increase team velocity and learning • Champion accessibility, inclusion, and localization across the experiences owned by your group • Maintain a consistently high bar for trust, clarity, and usability in regulated, high-impact user journeys

• Own and lead UX projects, ensuring the team delivers impactful solutions aligned with business and user goals. • Define UX strategy and execution plans, guiding the team on approach, workflows, and best practices. • Work closely with product managers, engineers, and client stakeholders to align UX efforts with product objectives. • Play an active role in shaping the UX of AI-powered product features, internally as well as externally (client facing activities). • Balance mentorship and execution, reviewing and elevating team deliverables while owning key UX outputs. • Ensure UX design improves product adoption, efficiency, and user satisfaction, with a focus on measurable business impact. • Communicate and present design strategies and solutions effectively to both clients and internal teams. • Coach and mentor designers, ensuring growth in their skills and strategic thinking. • Enhance UX workflows, design reviews, and quality control processes to improve efficiency and output. • Promote responsible exploration and integration of AI into design workflows across the team. • Support hiring and onboarding of new designers. • Contribute to presales efforts, helping shape UX proposals and strategy discussions with potential clients.