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Creating digital solutions for today's challenges and tomorrow's opportunities.
Senior Lead CDP Consultant
Location
United States
Posted
152 days ago
Salary
$136K - $165K / year
Seniority
Senior
Job Description
Senior Lead CDP Consultant
Bounteous
• Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions • Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry • Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect • Conduct stakeholder interviews and gather business requirements • Translate business requirements into CDP use cases • Prioritize CDP use cases together with the client • Create a strategic CDP roadmap focused on activation • Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs • Provide hands-on support and platform training for our clients
Job Requirements
- 5+ years of relevant work experience in marketing, consulting, or analytics
- 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
- 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
- Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation is a plus
- Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
- Experience with marketing automation tools is a plus
- Experience with A/B testing tools is a plus
- College degree in Marketing, Business, Analytics, Data Science or related field
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