• Translate campaign plans into detailed project workflows in ClickUp, briefing teams on messaging, objectives, and channel-specific execution requirements • Coordinate asset production across digital, video, and creative teams, reviewing and editing materials to ensure messaging consistency and quality control • Build and send email campaigns, manage social media schedules, and coordinate event marketing, including trade shows, webinars, and roundtables • Monitor lead quality metrics and campaign performance, providing ROI reporting and optimization recommendations to leadership • Manage contractor relationships and internal workflows while supporting sales enablement and executive thought leadership initiatives • Coordinate with internal stakeholders for asset review and final approval

• Leading the localization and implementation of the global brand and commercial strategy • Ensuring full alignment across all marketing disciplines with a strategic focus on trade marketing, channel activation and integrated communication • Overseeing development, approval and performance of marketing materials, campaigns and activities for retail partners • Providing senior guidance, presentations and tailored marketing solutions that drive joint business growth • Managing implementation of the global POS excellence strategy and e-commerce guidelines • Developing comprehensive, data-driven media strategies, adapting global creative assets to market needs • Building and maintaining valuable relationships with media partners, industry organizations and opinion leaders within the safety, fashion and lifestyle sectors • Planning, orchestrating and executing brand strategy at trade shows, consumer events, PR events and retailer activations • Ensuring a strong brand presence and reputation across all industry-relevant channels and communities • Providing direction for the creation of digital content, including social media assets and online banners

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems. The Marketing team at Runpod is building the go-to-market engine for one of the fastest-growing AI infrastructure companies in the world. We are a lean, high-output group spanning brand, content, developer marketing, demand generation, and product marketing, reporting to the Head of Marketing. This role sits at the intersection of customer success, product marketing, and content. You’ll work closely with Sales, CS, and Product to turn customer wins into marketing assets that drive pipeline, accelerate deals, and build market credibility. We operate with high autonomy and a bias toward shipping. Runpod is hiring a Customer Marketing Manager to own the full lifecycle of customer storytelling, reference management, and vertical-focused marketing programs. This is an early-to-mid career role for someone who is an exceptional writer, a natural relationship builder, and deeply organized. You will be the person who knows which customers are doing what, who we can talk to, and how to turn those stories into case studies, testimonials, event speakers, and sales enablement assets. You will produce at high volume, targeting 5+ published case studies per quarter while building the systems and relationships to sustain that pace. You will also begin to identify vertical and solution patterns across the customer base, helping Runpod sharpen its go-to-market around the industries and use cases where we win. Your Impact: Customer proof is the single most underleveraged asset in Runpod’s GTM today. You will build the customer marketing function from scratch, creating a repeatable engine that turns happy customers into pipeline-generating content and references. Your case studies and customer narratives will directly influence deal velocity and win rates. Your vertical insights will shape how Runpod positions itself in new markets. This is a high-visibility role where your work shows up in sales decks, on the website, at events, and in board materials. Responsibilities: - Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases - Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product - Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers - Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts - Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities - Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments - Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories - Track and report on customer marketing KPIs: case studies published, references sourced, customer content usage in pipeline, and win rate impact - Collaborate with Content and Design to ensure customer stories are high quality, on-brand, and distributed across the right channels - Develop and maintain relationships with customer champions, acting as a trusted point of contact between Runpod marketing and our user base Requirements: - 3-6 years of experience in customer marketing, content marketing, or a related role at a B2B SaaS or technology company - Exceptional writing skills with a portfolio of published case studies, customer stories, or long-form content that demonstrates strong narrative ability - Proven ability to build rapport with customers and internal stakeholders, and to manage multiple relationships and projects simultaneously - Highly organized with strong program management instincts: you track details, hit deadlines, and keep complex processes moving without being asked - Self-starter who thrives with minimal direction; comfortable figuring out processes that don’t exist yet and building them as you go - Experience conducting customer interviews and translating technical conversations into clear, compelling stories for business and technical audiences - Familiarity with CRM tools (Salesforce or HubSpot) and content management workflows - Successful completion of a background check Preferred: - Experience in infrastructure, cloud, DevTools, or AI/ML markets - Familiarity with GPU compute, inference workloads, or the AI developer ecosystem - Experience with vertical marketing or industry-specific GTM strategies - Background in journalism, communications, or a writing-intensive discipline - Experience building customer advisory boards or reference programs from scratch - Video production experience or comfort directing customer testimonial shoots What You’ll Receive: - The competitive base pay for this position ranges from $110,000- $140,000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location - Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. - Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents. - Flexible PTO- take the time you need to recharge - Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication - Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale. - $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas

• Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs. • Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey • Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies. • Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing. • Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors. • Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches • Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth. • Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions. • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements. • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.