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Driven to be Better
Product Marketing Manager
Location
United States
Posted
72 days ago
Salary
0
Seniority
Lead
Job Description
Product Marketing Manager
TECTRAN Manufacturing Inc
• Develop and lead the vision for successfully launching and managing innovative products and services. • Responsible as the primary resource to develop and execute product launch strategies, sales programs, and sales & marketing communications for the breadth of Tramec products offered to the Heavy Duty Marketplace. • Oversee the entire product life cycle from concept to launch, conducting market research and competitor analysis, and developing product requirements. • Gather and understand customer needs and market trends, and collaborate effectively with stakeholders. • Drive & support new sales programs in targeted markets & product areas. • Outline and develop Tramec’s key sales messages across product lines. • Engage with Tramec’s sales team focused on supporting product and program marketing initiatives. • Provide market and customer insight to assist with product vision, roadmaps, and growth opportunities. • Analyze sales program performance and provide insights to guide future implementation. • Develop go-to-market strategies for product launches. • Coordinate with cross-functional teams to ensure successful execution of product launches. • Work with stakeholders to ensure products meet customer needs and business objectives. • Analyze and monitor product financial performance results and provide feedback to stakeholders. • Monitor competitive landscape and adjust product strategy accordingly. • Establish sales program KPIs and track progress. • Actively participate in implementing pricing strategies and managing product profitability. • Ensure customers’ needs are central to product engineering and design activities.
Job Requirements
- Bachelor’s degree preferred.
- 10+ years of cumulative outside sales and product management in the commercial vehicle industry.
- 5+ years of experience in outside sales, including a working understanding of the various market and customer channels present in the commercial vehicle products industry.
- Understanding of product life cycle management, commercial program management, and strong understanding of the application of Tramec’s products on customer’s equipment.
- Ability to coordinate and lead successful product launches.
- Strong understanding of product design principles, conducting customer needs assessments, and evolving products and programs with industry trends.
- Excellent communication, organizational, and analytical skills.
- Experience at coordinating and collaborating on projects that include multi-departmental team members.
- Ability to work independently and collaboratively in a fast-paced environment.
- Ability to prioritize tasks and manage multiple projects simultaneously.
- Understanding of data analysis tools and techniques.
- Willing to travel up to 60% in support of customer & supplier meetings, and to support Tramec at industry trade shows.
- Ability to lift up to 50 lbs.
- It's preferable that the ideal candidate reside within driving distance of a physical Tramec location, to act as a home hub, but is not required.
Benefits
- Medical & prescription coverage, including a high-cost specialty drug program (potential for $0 cost)
- Surgery & imaging program (potential for $0 cost)
- Dental and vision insurance
- Company-paid life insurance
- Company-matched 401(k)
- Paid vacation and 10 paid holidays (including your birthday)
- On-demand pay (any day can be payday)
- $500 employee referral bonus
- $500 wellness visit drawing
- Gym membership credit
- Short- and long-term disability
- Tuition reimbursement and internal training opportunities
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.


