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Media Director

Location

United States

Posted

88 days ago

Salary

140K - 180K / year

Seniority

Lead

No structured requirement data.

Job Description

Media Director

Reflex Media

Role Description We are looking for a Media Director to own and lead our entire paid media strategy across digital, audio, streaming, out-of-home (OOH), premium publishing, sports, travel, and in-real-life (IRL) experiential channels. This is a senior leadership role responsible for planning, executing, and optimizing a multi-million dollar annual media budget to reach two distinct audiences: affluent men (35+, 50K+ income) and style-conscious Gen Z women (18–24). - Set the strategic direction for full-funnel media planning. - Conduct deep audience research to understand media consumption. - Develop differentiated channel strategies by demographic. - Manage vendor and platform relationships. - Collaborate closely with the Creative team to optimize ad creative and landing pages. - Mentor a direct report (Performance Marketing Manager). Qualifications - 10+ years of progressive experience in media planning, buying, and strategy. - At least 3 years in a Director-level or equivalent leadership role. - Demonstrated experience managing annual media budgets of $5M or more. - Hands-on expertise with major digital advertising platforms. - Proven experience planning and buying across various media channels. - Strong proficiency with audience research and media planning tools. - Deep understanding of full-funnel media strategy. - Strong analytical skills with proficiency in reporting and visualization tools. - Experience with A/B and multivariate testing frameworks. - Track record of working at Fortune 500 companies or equivalent organizations. - Experience managing and developing direct reports. - Demonstrated proficiency with AI tools in a professional marketing context. - Bachelor’s degree in Marketing, Advertising, Business, Economics, or a related field. Requirements - Experience in subscription-based, marketplace, or consumer technology businesses. - Familiarity with premium/luxury brand positioning. - Experience with media mix modeling (MMM) and/or incrementality testing methodologies. - Experience with travel media and/or sports sponsorship planning and buying. - MBA or advanced degree in a relevant discipline. Benefits - Base Salary: $140,000 – $180,000 annually, commensurate with experience. - Performance Bonus: Annual bonus tied to media performance KPIs and company objectives. - Comprehensive health, dental, and vision insurance. - 401(k). - Generous PTO. - Flexibility of a fully remote work environment.

Job Requirements

  • 10+ years of progressive experience in media planning, buying, and strategy.
  • At least 3 years in a Director-level or equivalent leadership role.
  • Demonstrated experience managing annual media budgets of $5M or more.
  • Hands-on expertise with major digital advertising platforms.
  • Proven experience planning and buying across various media channels.
  • Strong proficiency with audience research and media planning tools.
  • Deep understanding of full-funnel media strategy.
  • Strong analytical skills with proficiency in reporting and visualization tools.
  • Experience with A/B and multivariate testing frameworks.
  • Track record of working at Fortune 500 companies or equivalent organizations.
  • Experience managing and developing direct reports.
  • Demonstrated proficiency with AI tools in a professional marketing context.
  • Bachelor’s degree in Marketing, Advertising, Business, Economics, or a related field.
  • Experience in subscription-based, marketplace, or consumer technology businesses.
  • Familiarity with premium/luxury brand positioning.
  • Experience with media mix modeling (MMM) and/or incrementality testing methodologies.
  • Experience with travel media and/or sports sponsorship planning and buying.
  • MBA or advanced degree in a relevant discipline.

Benefits

  • Base Salary: $140,000 – $180,000 annually, commensurate with experience.
  • Performance Bonus: Annual bonus tied to media performance KPIs and company objectives.
  • Comprehensive health, dental, and vision insurance.
  • 401(k).
  • Generous PTO.
  • Flexibility of a fully remote work environment.

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