• Serve as the primary client-facing lead for paid digital advertising accounts. • Translate political, public affairs, or advocacy goals into clear paid media strategies. • Present media plans, performance updates, and strategic recommendations to clients. • Work directly with the in-house digital ad buying team to coordinate media buying strategy. • Ensure creative assets, targeting, budgets, and timelines are clearly communicated and executed. • Oversee campaign reporting and performance analysis for clients. • Identify trends and learnings across accounts to inform future media strategies.

• Develop full-funnel paid social strategies that support brand, traffic and revenue goals • Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms • Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations • Actively shape social-first creative strategy alongside creative teams • Define success frameworks tied to business outcomes — not just platform metrics • Serve as the paid social strategic lead in client conversations • Stay ahead of platform changes, beta opportunities and emerging commerce capabilities.

• Assist in the development and execute data-driven performance marketing strategies across SEO, Google Ads, Meta Ads, and LinkedIn Ads. • Conduct market research, competitive analysis, and audience segmentation to refine targeting. • Collaborate with internal teams to align paid and organic strategies with broader marketing goals. • Set up, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads to maximize ROI. • Implement SEO best practices, including on-page optimization, technical SEO, and link-building strategies to improve organic rankings. • Continuously test ad creatives, landing pages, and bidding strategies to enhance performance. • Monitor key performance indicators (KPIs) and adjust campaigns based on data-driven insights. • Track and report on campaign performance using Google Analytics, HubSpot, and other analytics tools. • Generate insights and recommendations to improve conversion rates and lower acquisition costs. • Present campaign results and strategic recommendations to internal teams and clients. • Work closely with creative teams to develop compelling ad copy and visuals. • Partner with account managers to ensure alignment with client goals and expectations. • Stay up to date on industry trends, platform updates, and best practices in digital advertising.

• Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing • Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks • Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won • Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts • Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets • Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity • Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations • Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations • Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion) • Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences • Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights