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Banking for startups: mercury.com
Social Media Manager
Location
California + 2 moreAll locations: California | New York | Oregon
Posted
92 days ago
Salary
$115.7K - $144.6K / year
Seniority
Senior
Job Description
Social Media Manager
Mercury
• Build and own Mercury’s social strategy • Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels • Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time • Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels • Ensure Mercury shows up with clarity, restraint, and conviction • Lead integrated campaign and launch rollouts • Translate marketing campaigns and product launches into platform-native social strategies • Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling • Build rollout frameworks connecting social to editorial, partnerships, and IRL activations • Identify opportunities to extend campaigns into meaningful conversation • Serve as Mercury’s cultural radar • Monitor cultural discourse, internet behavior, and platform-native trends • Track moments relevant to founders, operators, and builders • Identify opportunities for Mercury to participate with relevance and credibility • Advise leadership on real-time participation and reputational risk • Establish Mercury’s voice in the tech & founder ecosystem • Maintain a deep understanding of the startup, venture, fintech, and AI landscape • Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin • Engage in discussions with founders, operators, and investors • Ensure Mercury’s voice resonates with ambitious builders • Lead CX–Social coordination • Partner with Customer Experience to create seamless social response workflows • Monitor sentiment, questions, and friction surfaced via social channels • Ensure insights inform product, CX, and messaging improvements • Provide governance and internal guidance • Act as the internal voice of reason for social participation • Establish best practices for social engagement across teams • Build playbooks for launches, announcements, and reactive moments • Protect long-term brand equity while enabling timely participation • Measure what matters • Define success metrics beyond vanity engagement • Track sentiment, relevance, and share of voice in founder conversations • Continuously refine strategy based on performance and cultural shifts
Job Requirements
- 5+ years managing social strategy for a brand with a strong point of view
- Understand how credibility is built on X and Reddit
- Are deeply fluent in startup, SaaS, fintech, and AI ecosystems
- Possess exceptional judgment and taste
- Know the difference between cultural relevance and trend chasing
- Can translate complex ideas into clear, platform-native communication
- Balance strategic thinking with hands-on execution
- Are comfortable advising leadership and pushing back when needed
- Stay calm and precise in fast-moving, real-time environments
Benefits
- base salary
- equity (stock options)
- competitive salary
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