• Developing and executing a regional sales strategy aligned with the company’s national growth plan • Building relationships across the construction value chain, including engineers, architects, owners, and contractors • Driving product adoption by educating customers on technical features, regulatory requirements, and life-safety benefits • Identifying, pursuing, and closing new business opportunities • Managing complex sales cycles with multiple decision-makers • Reporting on regional performance trends and competitive activity • Representing the company at industry events, trade shows, and customer meetings

• Own and manage catering sales performance within an assigned territory, driving revenue growth through proactive business development and relationship management. • Identify and pursue new catering opportunities through direct outreach, networking, and community engagement. • Maintain and grow relationships with existing clients to increase repeat business and long-term partnerships. • Execute territory sales strategies and targeted outreach campaigns to achieve catering revenue goals. • Develop and implement localized sales strategies aligned with company goals and guidance from the Director of Catering. • Build strong relationships with restaurant operations teams to ensure seamless execution of catering orders and exceptional guest experiences. • Track sales activity and maintain accurate reporting on outreach, pipeline activity, and territory performance.

• Deliver 2026 and 2027 US sales outcomes. • Source, close, and manage international growers. • Define the targets: US and international sales outcomes require intervening goals and steps. • Set the segments and build the team: Determine the optimal regions, headcount per region, and costs to deliver the target outcomes. • Farmer Relationship Management: Ensure farmer expectations are set and met. • Performance Reporting: Provide the leadership team with detailed sales pipeline and performance data with clear, data-driven forecasting and a "no-excuses" approach to hitting milestones. • Market Intelligence: Deeply understand the market landscape and grower pain points to effectively position TPS as the transformative alternative to traditional seed potato.

• Conduct consultative sales calls with qualified prospects • Generate new leads through LinkedIn, email outreach, networking, and event sponsorships • Build and nurture your own pipeline alongside company-provided opportunities • Develop trusted relationships with small business owners and decision-makers • Utilize CRM and internal tools (training provided, including Monday.com) • Participate in mandatory weekly team sales meetings (Mondays & Thursdays)