• Facilitate and manage live demo webinars, collaborating with stakeholders to develop compelling content and presentations that effectively showcase RF-SMART solutions • Configure and manage webinar platforms, including event setup, backend logistics, registration workflows, and post-event reporting and analytics • Create and deploy webinar marketing assets including landing pages, promotional emails, and registration campaigns to drive attendance and engagement • Coordinate with internal presenters and stakeholders to ensure seamless webinar delivery, including scheduling, rehearsals, and technical preparation • Support the Customer Education Marketing team with setting up customer training webinars that enhance user adoption and product knowledge • Develop comprehensive reports on webinar performance, tracking key metrics to measure success and identify improvement opportunities • Maintain organized digital asset libraries within the Content Marketing SharePoint, ensuring webinar files and resources are accessible and properly archived • Research and implement innovative strategies to increase webinar registrations, improve content quality, and enhance overall attendee engagement • Collaborate with the content marketing team on video demo creation and broader marketing campaigns as needed

• Develop and execute a comprehensive event marketing strategy aligned with business and campaign goals set by Americas Marketing Campaigns team. Maintain an annual calendar of trade shows and conferences. • Manage all event planning, logistics, vendor coordination and on-site execution of assigned Verint Americas’ direct tradeshows, industry events, virtual conferences and in-person events using established Verint processes and best practices to ensure consistency. • Serve as primary point of contact for internal teams and external vendors on assigned events. Provide clear and consistent event updates, timelines, and post-event reports. Be available for consultation during event execution (which may include weekdays and weekends). • Collect Pipeline data on quarterly basis to support Sr. Director of Events. • Maintain post-event reports and leverage insights from post-event surveys to refine future strategies. • Partner with Campaign & Creative teams to produce branded event assets • Manage display house and premiums vendor relationships – reconciling invoices and inventory tracking. • Own and optimize event budgets, ensuring efficient allocation and cost control while following Verint procurement and financial processes at the event/campaign and department level. • Identify opportunities for cost savings and continuous process and quality improvements. • Manage assigned projects and responsibilities around Verint Americas Sales Kickoff supporting the Director and Sr. Director Events.

• Prepare gifts for B2B partners, press kits for media and influencers • Plan and execute B2B events — from VIP parties and networking events to full-scale conference booths at ICE, SBC, Sigma • Handle event logistics: venue scouting, vendor management, timelines, budgeting • Coordinate on-site execution, guest experience, and branded merchandise • Track and evaluate post-event performance and partner feedback • Support and develop brand campaigns and activations, from ideation to execution • Coordinate with designers, copywriters, and video teams on content creation

• Own Paxos’ event strategy and roadmap • Build and maintain an events portfolio that supports brand, relationship and pipeline goals • Lead end-to-end planning and execution for Paxos-hosted events • Manage all production and logistics • Partner closely with Product Marketing, Communications and other team members • Develop measurement frameworks for events and partner with Sales and RevOps