• Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app. • Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV). • Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams. • Support the social media team with boosted posts. • Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels. • Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets. • Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities. • Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage. • Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve. • Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.

• Your mission • You will become a co-architect of our scaling. • The founder (Maruan) brings strategy, messaging & creative power. • You will build the performance machine that delivers predictable leads & revenue every month. • After 12–24 months you should be able to proudly say: 👉 “I was the performance marketer who helped Finally Freelancing reach 10M.” • Paid Ads – Meta • This is your playground. • You own: campaign setup, testing, scaling. • Creative testing & performance angles. • Budget management in the high six-figure range. • Retargeting & full-funnel strategies. • Daily KPI-driven optimization. • Hypotheses & experiments. • Funnel building & optimization (FunnelCockpit). • You are responsible for: building new funnels. • Optimizing existing customer journeys. • A/B testing. • Copy + structure (base by you, fine-tuning with Maruan). • Technical implementation and clean automation. • Tracking structure (pixels, events, GA4, UTMs). • You don't build “landing pages”. You build the engine of revenue. • Tracking & analytics. • You ensure that we: have real performance tracking. • know every number. • uncover every bottleneck. • make data-driven decisions. • No black box. No “I think so”. Only clarity → scaling. • Creative collaboration. • You work closely with Maruan & our videographer: you specify which creatives we need. • The videographer delivers the videos. • You test and iterate. • Joint brainstorms with Maruan. • You bring the data. We bring the creativity. Together you build a conversion machine.

• Handle the end-to-end setup and launch of multi-channel paid media campaigns (e.g., search, display, social, native). • Focus on the technical execution, including the precise setup and testing of conversion tracking, audience lists, and campaign tagging to ensure data accuracy. • Assist with routine campaign optimizations, applying best practices to improve performance metrics like bid adjustments, budget pacing, and minor ad rotations as directed. • Support the team by pulling campaign data and organizing it for weekly and monthly reports, assisting with the fundamental data analysis needed to inform recommendations.

• Build and run the full demand gen engine — inbound, outbound-assist, ABM, field, and digital • Define and execute integrated campaign strategies targeting enterprise buyers in document-intensive industries • Own the pipeline number — MQLs, SQLs, pipeline contribution, and revenue influence • Build and manage the marketing tech stack (CRM, MAP, intent data, analytics) • Partner closely with Sales to align on ICP, messaging, and pipeline quality