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Airtable logo
Airtable

Build powerful work apps, without coding

Senior Manager, Demand Gen Content

Content Marketing ManagerContent Marketing ManagerOtherRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

California + 3 moreAll locations: California | New York | Texas | Washington

Posted

89 days ago

Salary

$166K - $234.8K / year

Seniority

Senior

6 yrs expEnglish

Job Description

Senior Manager, Demand Gen Content

Airtable

• Own Airtable's demand generation content strategy. • Act as a bridge between Product Marketing's positioning and Demand Gen's conversion goals. • Gather and synthesize stakeholder feedback into a strategy and content plan. • Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches. • Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities. • Own the production of high-impact anchor content, using AI to compress timelines from weeks to days. • Measure what matters, kill what doesn't work, double down on what does.

Job Requirements

  • 6+ years in B2B content and demand generation with a track record of trying new things that actually worked
  • Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization
  • Portfolio showing content where you took creative risks that paid off with measurable business outcomes
  • Deep demand gen knowledge AND creative instincts to know when to break the playbook
  • Experience in product-led growth in enterprise sales environments where content educates and enables
  • Strong project management and cross-functional collaboration skills
  • Data-driven but not data-paralyzed - comfortable with rapid iteration over perfection

Benefits

  • Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
  • Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.
  • To learn more about our comprehensive benefit offerings, please check out Life at Airtable

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