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Senior Manager, Demand Gen Content
Location
California + 3 moreAll locations: California | New York | Texas | Washington
Posted
89 days ago
Salary
$166K - $234.8K / year
Seniority
Senior
Job Description
Senior Manager, Demand Gen Content
Airtable
• Own Airtable's demand generation content strategy. • Act as a bridge between Product Marketing's positioning and Demand Gen's conversion goals. • Gather and synthesize stakeholder feedback into a strategy and content plan. • Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches. • Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities. • Own the production of high-impact anchor content, using AI to compress timelines from weeks to days. • Measure what matters, kill what doesn't work, double down on what does.
Job Requirements
- 6+ years in B2B content and demand generation with a track record of trying new things that actually worked
- Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization
- Portfolio showing content where you took creative risks that paid off with measurable business outcomes
- Deep demand gen knowledge AND creative instincts to know when to break the playbook
- Experience in product-led growth in enterprise sales environments where content educates and enables
- Strong project management and cross-functional collaboration skills
- Data-driven but not data-paralyzed - comfortable with rapid iteration over perfection
Benefits
- Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
- Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.
- To learn more about our comprehensive benefit offerings, please check out Life at Airtable
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