• Own social content tagging process that powers content dashboards shared company-wide, including executive leadership • Monitor and update content taxonomy as needed to include new content franchises, players, and initiatives in tagging process • Develop and maintain data tracking schedule to fill data gaps across platforms • Monitor data and API connections in Fivetran and communicate errors and findings to database solutions team • Maintain manual data entry and export/upload process for platforms with API gaps • Collaborate on data management projects (e.g. data standardization projects, data mapping) • Collaborate with content strategy team to determine data gaps and opportunities

• Manage content calendars for a variety of in-house brands • Perform industry and keyword research to discover new content opportunities • Ideate, execute, and measure the performance of content • Identify necessary content refreshes and optimizations • Watch trends and audit brands in Google Search Console and SEMrush • Write and review copy (primarily long-form) as needed • Assist in launching targeted marketing campaigns • Mentor a small team of content specialists

• Join brainstorming sessions • Translate complex nonpartisan issues into engaging video content • Help create personality-driven content for social media platforms like Instagram and YouTube Shorts

• Design carousels according to the content calendar (IG/FB) with a focus on clarity and conversion. • Create covers for reels and carousels (standard versions and AI-assisted when required). • Adapt assets to different formats: feed, stories, thumbnails, and ad variants. • Design and maintain branding: logos, color palettes, typography, templates, and brand kits per brand. • Organized delivery on Drive: final files + editables by brand/month, using standard naming conventions. • Campaign support: develop creative variants for A/B testing and monthly refreshes. • Create ad assets in 1:1, 4:5, and 9:16 formats.