• Manage content calendars for a variety of in-house brands • Perform industry and keyword research to discover new content opportunities • Ideate, execute, and measure the performance of content • Identify necessary content refreshes and optimizations • Watch trends and audit brands in Google Search Console and SEMrush • Write and review copy (primarily long-form) as needed • Assist in launching targeted marketing campaigns • Mentor a small team of content specialists

• Join brainstorming sessions • Translate complex nonpartisan issues into engaging video content • Help create personality-driven content for social media platforms like Instagram and YouTube Shorts

• Design carousels according to the content calendar (IG/FB) with a focus on clarity and conversion. • Create covers for reels and carousels (standard versions and AI-assisted when required). • Adapt assets to different formats: feed, stories, thumbnails, and ad variants. • Design and maintain branding: logos, color palettes, typography, templates, and brand kits per brand. • Organized delivery on Drive: final files + editables by brand/month, using standard naming conventions. • Campaign support: develop creative variants for A/B testing and monthly refreshes. • Create ad assets in 1:1, 4:5, and 9:16 formats.

• Own content strategy and organic visibility across SEO and AEO, including the creation and optimization of written content such as website pages, blogs, case studies, customer stories, and sales enablement materials • Interview internal stakeholders and customers to extract expertise, technical detail, and real-world insight, then translate that knowledge into clear, reusable content • Own SEO and AEO content strategy, ensuring content is structured for search intent, entity relevance, and answer-based platforms • Develop, write, and own email nurture sequences within HubSpot for cold and early-stage leads, including messaging, structure, and ongoing optimization • Serve as the organization's primary writer for all customer-facing and marketing content, including website copy, marketing materials, advertisements, and internal communications • Manage and coordinate external graphic design support (freelance, offshore, or vendor-based) to ensure visual execution aligns with content strategy, brand standards, and campaign priorities • Lead sourcing, onboarding, and ongoing management of external design resources, including selecting partners, defining workflows, setting quality standards, and managing timelines • Ensure content quality, messaging consistency, and cross-channel alignment to support brand credibility and organic visibility • Serve as the final review point for content and marketing materials used by internal teams and franchisees • Own organic social media strategy and execution, including content calendar development, post creation, profile maintenance, performance tracking, and routing inbound inquiries to appropriate teams • Serve as the central intake and coordination point for internal and franchise marketing requests, setting priorities and ensuring timelines and quality standards are maintained • Support events, trade shows, and internal initiatives through coordination of content, branded materials, and supporting resources • Maintain organized systems for content, assets, templates, and approvals to support reuse and scale • Manage and direct marketing support vendors to ensure timely, high-quality execution