• Gather needs from stakeholders and translate them into user stories and system requirements. • Define product enhancements involving data models, business rules, and permissions. • Own backlog prioritization and ensure delivery readiness for sprint execution. • Coordinate rollout readiness with product, sales, marketing, and service teams. • Communicate priorities, timelines, risks, and dependencies effectively.

• Own the vision and roadmap for Ceresti’s caregiver-facing mobile and digital experience. • Translate company goals around engagement, retention, and outcomes into clear product initiatives. • Define the long-term evolution of the caregiver app and digital journey. • Balance rapid iteration with thoughtful long-term experience design. • Design intuitive, empathetic digital experiences for caregivers navigating dementia care. • Own self-serve onboarding, activation flows, and time-to-value. • Deliver engaging content systems, education modules, nudges, and personalized guidance. • Continuously test and optimize engagement strategies to improve activation, usage, satisfaction, and retention. • Ensure the digital experience reinforces trust, confidence, and emotional support. • Partner with data and engineering teams to build AI-driven personalization across content, guidance, and in-app interactions. • Use behavioral signals and program stage data to adapt experiences dynamically. • Apply AI responsibly in emotionally sensitive user journeys. • Define clear requirements and user stories. • Work closely with engineering to scope and ship high-quality mobile experiences. • Use experimentation frameworks (A/B testing, cohort analysis) to iterate quickly. • Leverage modern AI tools for rapid prototyping and discovery. • Partner with clinical, coaching, content, and operations teams to ensure digital experiences align with real-world caregiver needs. • Collaborate with marketing and partnerships where needed to support activation and digital growth. • Communicate roadmap and performance clearly to leadership.

• Own the product vision and roadmap for Ceresti’s internal Dementia Management Platform. • Translate company goals around operational scalability, cost savings, and care quality into clear product priorities. • Design systems that enable enrollment specialists, ops teams, and coaches to operate efficiently at scale. • Identify and priorities opportunities to apply AI and automation to reduce manual work, increase team capacity, and improve quality of care. • Balance near-term execution with long-term thinking to support scalable, efficient engagement as the business grows. • Deeply understand internal workflows across enrollment, onboarding, coaching, and care management. • Design intuitive tooling that reduces friction and cognitive load for operational users. • Improve CRM workflows, care documentation systems, task management, reporting, and internal dashboards. • Partner with operations and clinical leaders to continuously refine processes and embed them into software. • Build intelligent decision-support tools that enhance coaching effectiveness while preserving human judgment. • Apply AI responsibly to streamline documentation, automate repetitive workflows, surface insights, and support operational decision-making. • Partner with data and engineering teams to embed predictive models and analytics into internal workflows. • Ensure AI enhances the day-to-day experience of frontline teams. • Define clear product requirements, user stories, and acceptance criteria. • Work closely with engineering to scope, prioritize, and ship high-quality internal tools. • Move quickly, unblock ambiguity, and maintain momentum in a fast-paced environment. • Collaborate closely with clinical, operations, enrollment, and coaching teams. • Partner with data and analytics teams to define operational KPIs and performance dashboards. • Communicate roadmaps, tradeoffs, and progress clearly to leadership.

• Own a critical product domain end to end, defining the problem space, success metrics, roadmap, and execution strategy. • Define and manage the entire product lifecycle from discovery and research through development, detailed specifications, launch, and post launch optimization. • Lead customer discovery efforts, including direct interviews, data analysis, and field feedback, to validate opportunities and inform prioritization. • Drive strategic initiatives that improve detection speed, alert relevance, geospatial clarity, or overall workflow efficiency for customers. • Make nuanced product trade off decisions grounded in user journeys, technical constraints, and long term platform strategy. • Present clearly and confidently in leadership forums, bringing structured thinking and evidence based recommendations. • Partner cross functionally with engineering, design, sales, marketing, customer success, and operations to ensure alignment from concept through delivery and adoption. • Proactively identify opportunities for innovation, including potential zero to one product initiatives as the company expands its product portfolio. • Monitor product performance using quantitative and qualitative data to continuously improve outcomes and user experience. • Elevate the product team by mentoring others, contributing beyond your immediate domain, and raising the bar for product thinking across the organization.