Overview As a Senior Product Marketing Manager focused on System of Work at Atlassian, you will play a pivotal role in driving the go-to-market strategy, enablement, and adoption of Atlassian’s System of Work narrative and supporting solutions. You will work cross-functionally with Product, Sales, Success, and Operations to deliver high-impact enablement programs, shape messaging, and ensure our teams and customers are empowered to succeed. This is a highly visible, cross-functional role with significant influence on Atlassian’s growth and customer outcomes. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Responsibilities Key Responsibilities: - Define and execute go-to-market strategies for System of Work initiatives and enablement programs. - Craft clear, compelling messaging and positioning for System of Work solutions, translating product capabilities into customer-centric use cases, benefits, and business outcomes. - Develop and deliver enablement materials such as training, playbooks, and collateral for sales, customer success, and partners. - Own and continually improve the sales narrative, pitch decks, and enablement content repository, ensuring accessibility and relevance. - Establish and maintain feedback loops between marketing, product, and sales to inform future initiatives and identify blockers. - Partner with Product, Field teams, and Marketing teams to align on priorities and drive adoption of the materials you create. - Influence and build strong relationships with cross-functional stakeholders, including executives. - Represent the team in strategic forums and critical customer engagements. - Set and track metrics to measure enablement and go-to-market effectiveness, using data and insights to drive decisions, optimize programs, and inform future strategy. - Represent Atlassian’s System of Work vision internally and externally through presentations, webinars, and events. Qualifications About You: - You have 6-8+ years in B2B product marketing, ideally with SaaS and enablement experience. - You have a proven track record in developing and executing enablement programs and go-to-market strategies, and experience leading launches and driving adoption of complex solutions. - You possess exceptional written, verbal, and visual communication skills, and are comfortable presenting to executives and cross-functional stakeholders. - You have strong project management and organizational skills, and the ability to synthesize complex information into concise, compelling messages. - You are analytical, with experience measuring enablement impact and using data to inform decisions. - You are collaborative and able to influence without authority, building strong relationships across teams. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: $175,500 - $229,125 Zone B: $158,400 - $206,800 Zone C: $145,800 - $190,350 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits. About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh.

• Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure. • Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition. • Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes. • Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success. • Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth. • Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success. • Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights. • Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.

Company Overview At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow. We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients. Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI. Why Join Eve: Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter. As the VP of Product Marketing, you will play a key role in shaping GTM strategy, driving product positioning, and enabling our sales and marketing teams to win in the market. Additionally, you will lead efforts to understand our customers, craft compelling messaging, and develop strategic narratives that position Eve as the leader in legal AI. What You Will Accomplish - Product Marketing Strategy: Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite. - Customer and Competitive Insights: Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap. - Content and Enablement: Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers. - Product Messaging: Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market. - Product Launches: Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption. - Cross-functional leadership: Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact. What We Are Looking For - 10+ years in B2B tech marketing, including 5+ years in senior leadership. - Proven success building and scaling marketing in a growth-stage software company, ideally in legal tech, AI, or data-driven enterprise products. - Demonstrated success combining brand storytelling, developer advocacy, and measurable growth. - Strong analytical skills and familiarity with AI tools that enhance marketing productivity and insight. - Comfortable using and integrating AI systems for message optimization, campaign design, content creation, and performance analysis. - Excellent communication skills - able to distill complex technical concepts into clear, resonant stories. Benefits: 💰 Competitive Salary & Equity 💹 401(k) Program with Employer Matching ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚗 Commuter Benefits 🧑‍💻 Autonomous Work Environment 🖥️ Office Setup Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings 🥪 In office Perks

• Develop and maintain clear product positioning, value propositions, and messaging frameworks that differentiate our products in the market. • Translate product capabilities into customer-focused benefits and use cases for distinct buyer personas. • Lead product launches from planning through execution, partnering with Product and Marketing to deliver launch plans, campaigns, and assets. • Coordinate cross-functional readiness across Sales, Customer Success, and Support. • Create and maintain sales enablement assets, including pitch decks, one-pagers, battlecards, demo narratives, and FAQs. • Support sales and customer conversations by articulating product value, differentiation, and real-world outcomes. • Develop a deep understanding of customer needs, pain points, and success stories through research, interviews, and field engagement. • Capture and share customer stories, use cases, and best practices internally and externally. • Monitor the competitive landscape, market trends, and emerging technologies. • Produce competitive insights and materials that help the company win more deals. • Partner with Marketing and Agency to create high-impact content, including website copy, product videos, blog posts, case studies, and industry perspectives. • Ensure consistent, on-brand messaging across all customer touchpoints. • Define success metrics for product marketing initiatives and continuously test, measure, and optimize impact. • Use performance insights to refine messaging, campaigns, and GTM execution.