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Headquartered in New York, New York, Nutrafol manufactures nutraceuticals, or pharmaceutical-grade, standardized nutrients, to boost hair growth. Also known as
Director, Consumer PR
Location
New York
Posted
120 days ago
Salary
$150K / year
Seniority
Lead
Job Description
Director, Consumer PR
Nutrafol
• Lead the development of a forward-thinking PR strategy that prioritizes conversation creation, cultural relevance, and breakthrough earned moments, not just traditional coverage. • Serve as the primary creative and strategic driver for PR, originating big ideas and defining the narratives that agency partners bring to life. • Translate brand strategy, campaigns, and insights into compelling PR stories that feel timely, human, and culturally fluent. • Set the creative direction and lead day-to-day agency management with a focus on executional excellence, clear timelines, and measurable impact. • Partner closely with Brand, Social/Community, Influencer, Partnerships, and Professional Marketing teams to identify and unlock PR-worthy moments from existing initiatives and assets. • Ensure PR is integrated early into campaign planning to maximize earned potential and cultural impact. • Collaborate with leadership, spokespersons and talent partners to elevate Nutrafol’s voice across wide-reaching consumer conversations and channels. • Measure success beyond volume – evaluating quality, resonance, and cultural impact – and continuously refine strategy based on performance, competitive landscape, and cultural shifts
Job Requirements
- 12+ years of public relations experience (in-house and/or agency), preferably in beauty, wellness, health, or culturally driven consumer brands
- Proven ability to originate and lead big ideas, not just execute briefs
- Strong understanding of modern PR, including how earned media, social, creators, and culture intersect
- Experience managing and pushing agencies to deliver elevated, strategic work
- Excellent writing, storytelling, and verbal communication skills, with the ability to tailor messaging across audiences
- Highly collaborative leader who can influence cross-functionally and inspire partners
- Comfortable operating in a fast-paced, evolving environment with both strategic oversight and hands-on execution
- Deep curiosity about culture, trends, and what actually drives conversation today
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
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