• Own the delivery of quarterly and annual ecommerce revenue targets by optimizing self-serve conversion paths from initial page visit to completed order. • Design and execute a comprehensive testing roadmap to drive incremental transactional revenue through A/B and multivariate experimentation across high-impact pages. • Scale qualified inbound pipeline by developing demand generation programs, including SEO-optimized entry points, gated content, and campaign-specific landing pages. • Enhance funnel velocity by optimizing user experience and conversion rates beyond the first click, specifically targeting lead to sales-ready lead transitions. • Launch and manage multi-channel demand campaigns from initial planning through to advanced performance reporting and analysis. • Collaborate with sales and subject matter experts to refine messaging and ensure marketing programs align with pipeline objectives in a sales-assisted environment. • Drive the re-engagement of stalled leads through automated nurture programs and targeted lifecycle journeys to maximize existing database value. • Establish and maintain high standards for data-driven decision-making, using web analytics to communicate campaign performance and actionable insights to the broader organization.

• Hire, onboard, and manage a team of Customer Growth Specialists • Own team-level expansion pipeline targets and performance reporting • Coach reps on outbound strategy, discovery, qualification, and objection handling • Partner with CS Ops and Analytics to refine targeting, segmentation, and expansion signals • Ensure clean opportunity creation, routing, and handoffs to CS and Sales • Monitor activity, conversion rates, and pipeline quality to identify coaching opportunities • Provide regular performance feedback, 1:1 coaching, and career development support • Partner with CS and Sales leaders to align on expansion strategy and execution

• Launching and promoting products, services, and expansion initiatives • Learning how to prioritize work based on impact, not just output • Supporting lifecycle and expansion campaigns • Helping coordinate messaging, assets, and timelines across teams like Content, Creative, Sales, and Customer Success • Helping turn ideas into real campaigns, launches, and experiments that go live quickly • Creating and organizing sales enablement materials (decks, one-pagers, FAQs, talk tracks) • Gathering feedback from Sales, CS, and customers to help improve messaging and execution

• Own and optimize the web-based onboarding funnel—from post-click to payment screen • Lead the creation and A/B testing of copy, messaging, creatives, and value propositions that boost motivation and clarity • Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points • Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals) • Personalize user journeys based on segmentation insights and behavioral data • Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints • Mentor and lead a team of 4 Product Growth Managers, helping them scale successful experiments and grow professionally