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Ecommerce & Digital Growth Consultancy | Do good work, don’t sleep | acq: Sharma Brands & Mute Six
Manager, CRM
Location
United States
Posted
91 days ago
Salary
$70K - $85K / year
Seniority
Mid Level
Job Description
Manager, CRM
Lunar Solar Group
• Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. • Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts. • Oversees and ensures cohesion across all channels utilized by clients, building out effective omni-channel strategies. • Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral. • Provide final QA on all team deliverables (email content, segments, send time, briefs, reports). • Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings. • Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies. • Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs. • Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.
Job Requirements
- 2-5 years of email marketing experience in the e-commerce industry.
- Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
- Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.).
- Strong knowledge of Excel, Powerpoint, and Word a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing, and tracking data to aid in decision making.
- Customer segmentation and database management experience.
- Client relationship management.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
- BS/BA Degree in Business, Psychology, Marketing or related field is desired.
Benefits
- Competitive salary.
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
- 401k with match
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