Role Description The SEO Specialist plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, and we’re committed to delivering a fun, convenient, and hassle-free remodeling experience to every client. In this role, the SEO Specialist will be responsible for optimizing our online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analytical expertise, and creative content development to generate measurable results that contribute to business growth. Qualifications - Positive Mindset & Results-Driven Attitude - Deep Understanding of Local SEO - Problem-Solving Skills - Strategic Thinking - Excellent Communication - Collaboration Skills - Strong Work Ethic - Adaptability - Dedicated and Commitment to Excellence Requirements - SEO Strategy & Execution - Local SEO & Google Business Profile (GBP) Management - Content Strategy & Creation - Backlink Development & Authority Building - Analytics & Reporting - Cross-Functional Collaboration - Other Tasks as Directed Benefits - Competitive Pay - Opportunity for Growth & Professional Development - Paid Training - Collaborative Team Environment

• Own keyword research, topic selection, and content briefs (search intent first). • Build and maintain a simple editorial calendar aligned with sales priorities. • Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs). • Write high-quality blog articles (typically 800–1,200 words) that rank and convert. • Improve and expand website copy with a focus on positioning, clarity, and conversion. • Create LinkedIn content that drives visibility and inbound interest. • Repurpose content across formats (blog → LinkedIn series → landing page → email). • Work closely with leadership, consultants, and sales to capture real customer pain points. • Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates. • Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff. • Track performance basics (rankings, traffic, engagement, and conversions where possible). • Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs

• Own end-to-end SEO strategy from definition to execution. • Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions. • Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc. • Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content. • Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc). • Conduct AI audits and implement optimizations to increase visibility in generative AI. • Stay ahead and mitigate risks from algorithm and search behavior changes. • Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices. • Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders.

• Develop content strategies and conduct keyword research • Write briefs and understand search intent & contextual relationships • Monitor rankings and identify optimization opportunities • Develop and implement innovative concepts and SEO strategies • Conduct website audits, competitor analyses, and monitor SEO campaigns