cogify AG

• Attend relevant events, meetups, and trade shows in Switzerland (occasionally internationally) • Build new customer relationships and qualify potential new clients (identify pain points, urgency, budget signals, stakeholders, next steps) • Conduct initial conversations and product demos • Plan and moderate sales meetings or webinars • Ensure a healthy pipeline in our iCards CRM through continuous communication, reliable documentation, and consistent follow-up (LinkedIn, email, phone) • Increase brand presence through authentic, lightweight content on our social media channels (event recaps, customer pain points, solution approaches) • Contribute to the development of sales assets (one-pagers, pitch decks)

• Own keyword research, topic selection, and content briefs (search intent first). • Build and maintain a simple editorial calendar aligned with sales priorities. • Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs). • Write high-quality blog articles (typically 800–1,200 words) that rank and convert. • Improve and expand website copy with a focus on positioning, clarity, and conversion. • Create LinkedIn content that drives visibility and inbound interest. • Repurpose content across formats (blog → LinkedIn series → landing page → email). • Work closely with leadership, consultants, and sales to capture real customer pain points. • Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates. • Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff. • Track performance basics (rankings, traffic, engagement, and conversions where possible). • Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs