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Head of Media Buying
Location
United States + 171 moreAll locations: United States | Canada | Brazil | Colombia | Argentina | Chile | Venezuela | Bolivia | Ecuador | French Guiana | Guyana | Paraguay | Peru | Suriname | Uruguay | Mexico | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | Dominican Republic | Puerto Rico | Bahamas | Guadeloupe | Haiti | Jamaica | Martinique | Montserrat | United Kingdom | Germany | France | Estonia | Portugal | Hungary | Poland | Ukraine | Romania | Bulgaria | Czechia | Slovakia | Belarus | Moldova | Sweden | Greece | Belgium | Italy | Ireland | Switzerland | Netherlands | Finland | Malta | Denmark | Lithuania | Croatia | Spain | Austria | Bosnia And Herzegovina | Iceland | Luxembourg | North Macedonia | Montenegro | Norway | Serbia | Slovenia | Albania | Cyprus | Latvia | Monaco | South Africa | Egypt | Algeria | Angola | Benin | Botswana | Burkina Faso | Burundi | Cameroon | Cabo Verde | Central African Republic | Chad | Congo | Côte D'ivoire | Democratic Republic of the Congo | Equatorial Guinea | Eritrea | Ethiopia | Gabon | Gambia | Ghana | Guinea | Guinea-bissau | Kenya | Lesotho | Liberia | Libya | Madagascar | Malawi | Mali | Mauritania | Mauritius | Mayotte | Morocco | Mozambique | Namibia | Niger | Nigeria | Réunion | Rwanda | Senegal | Seychelles | Sierra Leone | Somalia | Sudan | Eswatini | Tanzania | Togo | Tunisia | Uganda | Zambia | Zimbabwe | Georgia | Turkey | Israel | United Arab Emirates | Armenia | Azerbaijan | Bahrain | Iraq | Jordan | Kuwait | Lebanon | Oman | Qatar | Saudi Arabia | Palestine | Yemen | India | Japan | Philippines | Pakistan | Thailand | Singapore | Vietnam | Taiwan | Indonesia | Cambodia | Laos | Malaysia | Myanmar | South Korea | China | Afghanistan | Bangladesh | Bhutan | Kazakhstan | Kyrgyzstan | Maldives | Mongolia | Nepal | Sri Lanka | Tajikistan | Turkmenistan | Uzbekistan | Australia | Papua New Guinea | Kiribati | Palau | French Polynesia | Tuvalu | New Zealand
Posted
187 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Media Buying
Growe Talents
Role Description Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries. - Lead and scale a media buying team, providing guidance on performance marketing, analytics, and best acquisition practices; - Develop, own, and execute performance marketing strategies aligned with company objectives, with a strong focus on ROI, CPA, LTV, and lead generation; - Utilize a wide range of digital acquisition channels including Google Ads (Search, Display, UAC, Performance Max), Meta, In-App networks, Display Networks, ASO, and ASA to drive measurable and scalable results; - Analyze performance across channels, creatives, funnels, and cohorts to identify growth opportunities and optimization points; - Leverage data analytics tools to derive actionable insights, evaluate marketing approaches, and continuously improve campaign efficiency; - Stay up to date with performance marketing trends, platform updates, new traffic sources, and acquisition approaches, integrating them into existing strategies; - Develop, manage, and optimize marketing budgets to ensure efficient resource allocation and sustainable scaling; - Collaborate closely with analytics, product, and retention teams to maximize overall user acquisition performance. Qualifications - 5+ years of experience in Media Buying / Performance Marketing / User Acquisition; - 2+ years in a leadership role with team management responsibility; - Strong hands-on expertise in Google Ads, Meta, mobile, and in-app traffic sources; - Deep understanding of performance metrics, including ROI, CPA, LTV, funnels, and attribution models; - Proven ability to optimize acquisition costs and scale profitable traffic; - Experience in iGaming / Sports / Casino industry (strong advantage); - Experience working with the Asia region (a plus); - Upper-Intermediate or higher level of English. Requirements - Strong ownership mindset and accountability for business outcomes; - Strategic and analytical thinking with a clear data-driven approach; - Leadership and communication skills to effectively manage and grow teams; - Ability to make decisions based on numbers, not intuition; - High level of self-organization, prioritization, and adaptability in a fast-paced environment; - Strong problem-solving skills and focus on continuous improvement. Benefits - Health & Wellness Focus; - Global Medical Coverage; - Growth Opportunities; - Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); - Performance-Driven Rewards; - Dynamic Work Environment.
Job Requirements
- 5+ years of experience in Media Buying / Performance Marketing / User Acquisition;
- 2+ years in a leadership role with team management responsibility;
- Strong hands-on expertise in Google Ads, Meta, mobile, and in-app traffic sources;
- Deep understanding of performance metrics, including ROI, CPA, LTV, funnels, and attribution models;
- Proven ability to optimize acquisition costs and scale profitable traffic;
- Experience in iGaming / Sports / Casino industry (strong advantage);
- Experience working with the Asia region (a plus);
- Upper-Intermediate or higher level of English.
- Strong ownership mindset and accountability for business outcomes;
- Strategic and analytical thinking with a clear data-driven approach;
- Leadership and communication skills to effectively manage and grow teams;
- Ability to make decisions based on numbers, not intuition;
- High level of self-organization, prioritization, and adaptability in a fast-paced environment;
- Strong problem-solving skills and focus on continuous improvement.
Benefits
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.
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