Role Description We are seeking a Senior Content Marketing Manager to create authoritative, educational content that translates complex technical concepts into clear business value for enterprise buyers. This role will build trust before sales engagement, support demand generation campaigns, and help accelerate enterprise deal cycles. You will partner closely with Product, Engineering, and Sales to align messaging with real customer pain points and revenue objectives. Key Responsibilities - Develop high-impact educational assets (whitepapers, CIO guides, technical explainers, category education content) that support enterprise sales cycles. - Translate complex product capabilities into executive-level value narratives for CIOs, CTOs, and senior decision-makers. - Partner directly with Product and Engineering to ensure technical accuracy and differentiated positioning. - Create sales enablement materials that support pipeline progression and late-stage deal acceleration. - Align content strategy to demand generation campaigns and measurable pipeline outcomes. - Contribute to thought leadership initiatives that establish authority within enterprise SaaS markets. Qualifications - Experience in content marketing within Enterprise SaaS, AI/ML, data platforms, cybersecurity, cloud infrastructure, developer platforms, analytics, or governance software. - Proven track record of creating content directly tied to pipeline growth or revenue outcomes. - Experience collaborating directly with Product and Engineering teams to translate technical features into business value. - Demonstrated ability to write for both technical audiences and executive stakeholders. - Strong understanding of enterprise buyers, long sales cycles, and messaging strategy. Requirements - Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered. Preferred Qualifications - Experience building or scaling thought leadership programs. - Background in creating content used directly in enterprise deals (e.g., whitepapers, executive briefs). - Exposure to developer-focused or highly technical products. Tools & Technology - Content and collaboration tools (Google Workspace, Slack, Zoom, Asana) - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce) - Analytics and reporting tools Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

• Assemble data and assess engagement metrics, in an effort to understand, define, and affect healthcare engagement that enhances current engagement journey flows and activities as well. as develop new engagement strategies to support Icario Products • Ensure consistency of content tone, style, and messaging across all products, in line with client brand voice and regulatory requirements • Develop persona-specific engagement plans, strategies, and frameworks in order to drive high-value behaviors • Serve as both a subject matter expert and lead to ensure internal and external content meets objective of the overall engagement plan • Responsible for ensuring the engagements flows and overall member experience drive the highest performance Assess and progress the strategy, value, and use of existing and new engagement journeys and member experiences Development and implementation of a complete set of high-value member behavior specifications necessary to drive members from engagement to action across all markets (evolving as necessary) • Continuously monitor user feedback, metrics, and analytics to measure the effectiveness of UX and content initiatives, iterating based on findings • Work directly with clients, Product, Operations and other key delivery areas to flesh out requirements, key questions, and further details needed to build market-leading consumer engagement strategies • Ensure all digital content adheres to healthcare regulations, data privacy standards, and accessibility best practices (e.g., WCAG) • Comply with Icario's compliance and security policies, complete all required training, and safeguard the confidentiality, integrity, and availability of Icario's PHI and PII • Additional duties as assigned • Embody Icario’s values

Role Description This role is designed for a strategic and analytical marketer who thrives in fast-paced, revenue-driven environments. The Marketing Manager will lead Account-Based Marketing (ABM) initiatives targeting priority districts, collaborating closely with Sales, Customer Success, Product Marketing, and Revenue Operations to drive measurable pipeline and revenue outcomes. The position involves end-to-end ownership of ABM campaigns, including: - Account research - Campaign strategy - Execution - Reporting - Optimization The ideal candidate brings disciplined project management, advanced Salesforce and HubSpot proficiency, and the ability to prioritize high-impact initiatives. This is an opportunity to structure and scale marketing programs, build repeatable processes, and make a tangible impact on growth while engaging with cross-functional teams in a remote environment. The role also requires strong communication and executive-level messaging skills to influence stakeholders effectively. Accountabilities: - Develop and manage structured ABM campaigns aligned with regional revenue priorities and business goals. - Conduct deep account research, synthesize insights, and create tailored ABM plays and messaging for executive audiences. - Partner with Sales and regional leaders to prioritize accounts, confirm expected pipeline contribution, and sequence campaigns strategically. - Manage Salesforce and HubSpot campaign structures, ensuring data integrity, accurate attribution, and actionable reporting. - Design dashboards to monitor campaign performance, pipeline progression, ROI, and conversion metrics. - Create high-quality ABM deliverables, including email sequences, landing pages, one-sheets, district briefs, and leadership kits. - Coordinate cross-functional activities with Sales, CSM, Product Marketing, and vendors to ensure campaigns launch effectively and meet objectives. - Support event and field marketing integration by aligning ABM strategies with attendee outreach, follow-ups, and pipeline goals. Qualifications - 3–6 years of experience in Demand Generation, ABM, Growth Marketing, or Marketing Operations within K–12 edtech or SaaS. - Strong analytical skills with experience building reports, interpreting data, and translating insights into actionable strategy. - Advanced proficiency in Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution). - Demonstrated success running structured, measurable ABM programs with links to pipeline and revenue outcomes. - Ability to prioritize work across competing demands and communicate trade-offs effectively. - Strong writing and communication skills for executive-level audiences. - Experience collaborating with sales teams in account-based or regional marketing environments preferred. - Optional: Familiarity with the K–12 decision-making process, digital literacy or curriculum marketing, and lead-to-revenue lifecycle modeling. Benefits - Fully remote position with flexible work arrangements. - Competitive salary and total rewards package. - Opportunity to work cross-functionally in a fast-paced, mission-driven, and award-winning edtech organization. - Professional growth through ownership of strategic, high-impact marketing campaigns. - Collaboration with international teams and exposure to innovative marketing technologies. Company Description

Title: Base Building and Communications Manager Reports to: VP of Movement Building FLSA Status: Exempt Salary Range: $80,728 - $90,819 Location: Remote Tentative Start Date: As soon as possible About Race Forward Race Forward's mission is to advance racial justice by supporting communities and public institutions to build a just, multiracial democratic society where people of color thrive with purpose and power. Rooted in a deep understanding of systemic racism, our work supports stronger, more equitable governance that shifts power and transforms institutions. Race Forward imagines a future where communities of color lead in decision-making, public systems are accountable and just, and movements across sectors come together to create lasting and transformative change. Since 1981, Race Forward has continued to develop innovative strategies that drive impact at the intersection of policy, culture, and institutional practice. In 2017, Race Forward united with the Center for Social Inclusion to become the new Race Forward, strengthening its commitment to advancing systems that truly work for everyone. Position Summary This Base Building and Communications Manager is a critical part of the Race Forward's H.E.A.L. Together (Honest Education Action & Leadership) program and Race Forward Action's HEAL To Win and other Movement Building programs. The Base Building and Communications Manager reports to the Race Forward VP of Movement Building. This position is included in a union-represented collective bargaining unit, and specific employment terms and conditions are subject to collective bargaining. Duties and Responsibilities Digital Organizing and Narrative Strategies (60%) - Work with partners to build Race Forward Action (RFA)'s base of supporters using efficient and optimized email, digital advertising, and SMS campaigns via RFA's CRM & integrated tools (e.g. Action Network + Zoom, Mobilize) - Strategic engagement to create online entry points for Movement Building's organizing initiatives including Public School Strong to build a community of supporters and potential volunteers. - Recruit and train volunteers to help organize to build and promote Movement Building programs, strategic initiatives and campaigns. - Lead the planning, creation, and coordination of digital content – including web, social, graphics, ads, etc. – for PSS and other MB organizing, narrative and advocacy programs, initiatives and campaigns. - Lead the planning and coordination of PSS communication partners and all weekly emails to stakeholders and monthly newsletters to PSS members and supporters. - This position will participate in the broader HEAL Communications team in to support developing content, on promotion and build engagement in all HEAL online events and workshops engage in the news cycle, and collaborate interdepartmentally and with partner organizations. Data Management: (25%) - Develop and execute implementation plan for RFA's Control Shift digital organizing platform and Action Network email program and work with RF Tech team on integrating with data systems. - Help train team, partners and volunteers on digital tools and strategies with Control Shift digital organizing platform. Organization-wide responsibilities (15%) - Participate in all grassroots fundraising campaigns and maintain a portfolio of individual and organizational prospects for solicitation. - Participate in cross-department committees and teams. - Rotating meeting facilitation and note taking. - Provide support and participation for organization-wide and regional campaigns and events. - Provide support on other data and administrative needs to the Senior Organizing Director, including, but not limited to, scheduling, managing contracts and payments to speakers and consultants, and organizing digital files. Knowledge, Skills and Abilities - Strong understanding of the elements of Race Forward's mission, vision, and theory of change. - Strong understanding of digital engagement, community organizing, strategic communications and narrative change.. - Ability to energize, inspire, and move people, organizations, and communities to take action. - Excellent public speaking, facilitation, and training skills, with a reliable ability to explain race-explicit content and synthesize and translate complex concepts. - Clear understanding of the work, struggles, and equity challenges of organizers and communicators. - Intuitive ability to build and maintain relationships with key players in the political and narrative landscape. - Excellent project management skills - Excellent facilitation, training, and teaching skills - Ability to learn and utilize digital engagement applications and data systems. - Desire to explore the complexities and dilemmas inherent in operationalizing racial justice - Open to experimentation, learning, and adjustments along the way - Ability to work independently and think creatively about how to leverage the resources at your disposal. - Adaptability, perseverance, and a sense of humor Qualifications and Experience - Three or more years of experience leading community or political organizing efforts and/or educational advocacy. - At least one year of experience of designing and training facilitating. - Excellent ability to track and maintain data, re: leadership development and base building with youth, community, and educator union leaders and organizers. - Excellent attention to detail and follow‐through. - Ability to prioritize and balance multiple tasks and projects. - Excellent communication skills, both written and oral. - Comfortable with an insider strategy working closely and in partnership with decision makers. - Strong commitment to social justice, racial justice, and empowerment of leaders from most impacted communities. - Excellent problem-solving and organizational skills. - Strong computer skills with proficiency in Microsoft Office and a variety of applications. Additional Information - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift 15 pounds at times. - Ability and willingness to travel up to 5% time, facilitating workshops, convenings, and representing Race Forward at various meetings and conferences How to Apply External Applicants: To apply for this position, please click the link below. To ensure full consideration, please be sure to include both a cover letter and resume with your application. https://raceforward.isolvedhire.com/jobs/ Reasonable Accommodation Statement Race Forward is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Race Forward will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Human Resources at HRSupport@RaceForward.org. EEO Statement Race Forward provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.