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Herman-Scheer is a remote-first marketing and advertising firm whose services include branding, strategy development, social media expertise, and web design. The company was establ
Strategist – Copywriter
Location
United States
Posted
79 days ago
Salary
0
Seniority
Senior
Job Description
Strategist – Copywriter
Herman-Scheer
**Responsibilities ** - Create verbal identity systems, including taglines, manifestos, and descriptive language. - Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives. - Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs. - Develop tone of voice guidelines that define how a brand speaks across contexts. - Lead brand and product naming explorations that deliver on the brand strategy. - Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications. - Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives. - Experiment with AI and emerging tools to expand what’s possible in copy development and testing. - Conduct cultural and competitive scans to uncover how language shapes relevance. - Contribute to client workshops and presentations, helping brands articulate their voice and story. - Help build the foundation for a growing Verbal Identity practice at Herman-Scheer. - Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.
Job Requirements
- You might be the one if:**
- You have 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
- You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long-form narrative without losing the thread.
- You can translate complexity into simplicity, and simplicity into something emotionally resonant.
- You possess a strong curiosity and ask the hard questions.
- You thrive in a fast-paced, entrepreneurial environment and can work autonomously.
- You like figuring out how systems and processes can work better.
- You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work.
- You’re invested in and well-versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process.
- You’re energized by diverse perspectives, ideas, and experiences.
- You’re excited by the future of writing including AI tools and want to explore how they can support the craft.
Benefits
- 100% medical, vision, and dental coverage
- 15 days of PTO and 6 sick days
- Employer-Sponsored Life Insurance coverage
- Employer-Sponsored Short Term Disability Insurance
- Employer-Sponsored Employee Assistance Program (EAP)
- $50/month Health & Wellness stipend + $50/month Work From Home stipend
- $600/year Learning & Development stipend
- $250 initial WFH set-up benefit
- HS Winter Break (week between Christmas and New Years)
- Apple computer and gear
- Work alongside great people, doing great work for great clients
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