• Write clear, compelling, and performance-driven copy across paid, organic, and owned channels. • Adapt tone and voice for various audiences and brands. • Collaborate with strategists and creatives to shape messaging. • Edit and proofread copy for clarity, grammar, and consistency. • Present concepts and creative insights in reviews and QBRs. • Provide feedback and coaching to junior copywriters.

• Write across channels: campaigns, web, paid ads, email, video, and more • Write clear, compelling, sometimes-witty copy in our brand voice and style • Participate win (and sometimes lead) brainstorms • Shape direction when it’s unclear • Work directly with cross-functional partners • Help scale and safeguard the Vanta voice as we grow • Proofread and QA your work (and others’) • Look for every opportunity to make the work—and the process—better • Balance creative ideas with business goals and best practices • Write! A lot!

• Creating impactful content across all media platforms • Engaging as a member of the Bonfire Labs team • Collaboration with artists, producers, directors, and technologists • Contributing to the company's creative spark and culture

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Copywriter is a creative and strategic storyteller who crafts compelling copy across a variety of channels—ranging from digital ads and landing pages to brand messaging, email campaigns, and video scripts. They transform strategy and insights into copy that drives attention, engagement, and conversion. In this role, the Senior Copywriter partners with designers, strategists, and performance marketers to develop copy that aligns with campaign objectives and platform best practices. As a senior member of the team, they also provide editorial guidance, mentor junior writers, and contribute to the agency’s internal marketing and thought leadership efforts. What You'll Do - Creative Execution: - Write clear, compelling, and performance-driven copy across paid, organic, and owned channels. - Adapt tone and voice for various audiences and brands with fluency. - Strategic Partnership: - Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals. - Interpret briefs and participate in creative brainstorms and ideation sessions. - Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests; iterate headlines, based on results. - Content Development: - Develop assets including digital ads, landing pages, email sequences, video scripts, case studies, and social posts. - Ensure all content reflects brand guidelines and strategic intent. - Contribute to sales enablement and leadership communications by shaping/polishing pitch decks and narrative outlines. - Editorial Quality: - Edit and proofread copy for clarity, grammar, and consistency. - Own final polish of written deliverables across select projects. - Ensure compliance and accessibility (disclaimers, legal/industry requirements, platform policy) are addressed in copy. - Presentation & Reporting: - Present concepts and creative insights in monthly/quarterly reviews and QBRs; tie recommendations to business impact and next actions. - Occasionally present copy to clients and lead messaging workshops during client onboarding as needed. - Track measures of success: quality and volume of ad copy delivery, collaboration with creative strategists/designers, and client satisfaction with creative output; report progress. - Mentorship & Internal Contribution: - Provide feedback and coaching to junior copywriters. - Support internal content efforts, such as agency blog posts, playbooks, and pitch decks. Qualifications - Strong writing and editing skills. - Experience in digital marketing and copywriting. - Ability to work collaboratively in a team environment. Requirements - Proven experience as a copywriter or related role. - Familiarity with SEO principles and digital marketing strategies. - Excellent communication and interpersonal skills. Benefits - Remote-first work environment. - Inclusive workplace culture. - Opportunities for professional development and mentorship. Company Description Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. - Leading data-driven and technology-enabled digital media and marketing services firm. - Diverse team of digital strategists, media practitioners, technologists, and data scientists. - Honored as a multiyear winner in Ad Age Best Places to Work. - Recognized for innovative marketing technology and impactful work.