• Own the end-to-end creation of new client brands launched through Nymbus, from strategy and positioning through expression, launch, and evolution. • Lead brand strategy engagements, including naming, messaging, visual identity systems, and brand playbooks. • Execute client brand campaign development, ensuring brand strategy is activated through cohesive, high impact campaigns that drive demand, support growth objectives, and demonstrate the value of Labs as a strategic partner. • Ensure creative work consistently reflects strong strategic thinking and differentiated market positioning. • Strengthen clarity, consistency, and impact of the Nymbus brand across all channels and touchpoints. • Provide creative leadership for corporate marketing initiatives, campaigns, content, and digital experiences. • Oversee creative direction and evolution of the Nymbus website and major brand moments. • Define and uphold the creative bar for the organization. • Establish principles, frameworks, and standards that guide brand and marketing work. • Shift creative from managing requests to setting direction and proactively shaping brands. • Partner with sales and marketing to support pre-sales efforts through early-stage brand concepts and creative territories. • Ensure creative work supports prospect engagement, deal momentum, and demand generation. • Contribute to growth in creative and brand-related revenue within Nymbus Labs. • Build and scale creative capability through internal talent development and strategic use of external partners. • Establish effective intake, prioritization, and ways of working that enable focus and impact. • Operate as a senior strategic partner who influences direction early, rather than functioning as a downstream service provider.

• Independently conceptualize and produce native video ads and performance creatives • Shoot compelling video content for our campaigns • Manage the entire process from the initial idea through production to performance analysis • Develop data-driven A/B testing strategies and continuously optimize creative performance • Work closely with our marketing and design teams

• Elevate the overall creative standard by developing ideas that reflect agency-level quality. • Lead conceptual thinking for campaign-level, brand-defining, and high-impact Studio projects. • Translate complex ideas into clear creative strategies, narratives, and design approaches. • Shape briefs, frames, stories, and creative territories that guide the rest of The Studio. • Provide creative direction across digital, editorial, environmental, social, and motion work. • Serve as the anchor point between all creative verticals ensuring alignment, clarity, and consistency. • Partner with Video & Media, Content & Copy, Digital Design, Brand System Management, and Operations to ensure shared understanding of creative direction. • Facilitate idea development sessions, ideation workshops, and creative alignment conversations. • Champion Pearson's brand identity system and ensure conceptual work pushes the brand forward while staying grounded in its strategic foundation. • Lead creative reviews at all project stages; from concept through final delivery.

• Identifying opportunities in raw and existing footage and turning it into content • Writing scripts and developing creative concepts aligned with messaging goals • Editing projects independently from start to finish • Collaborating with other creatives by handing off projects or stepping in to complete work started by others • Sourcing footage, locating clips, and using video assets to build compelling content • Responding quickly to time-sensitive requests and tight turnaround deadlines