Petlibro

• Own revenue, margin, and overall account performance across in-store and retailer.com channels. • Develop and execute annual and quarterly Joint Business Plans (JBPs). • Identify growth opportunities and drive execution across distribution expansion, assortment optimization, merchandising, and promotional programs. • Track and manage KPIs including sales, margin, POS/sell-through, distribution, and inventory. • Lead day-to-day retailer relationships, including buyers and category management. • Negotiate and secure outcomes in distribution, shelf placement, and promotional support. • Drive alignment across internal partners including Product, Marketing, Finance, and Operations.

• Serve as the bridge between creative and growth, translating performance data into actionable creative strategies and briefs. • In collaboration with team leads, continuously analyze campaign results (CTR, CVR, ROAS, etc.) across DTC, paid social, email, and Amazon to identify winning messages, formats, and creative angles. • Develop hypotheses, test plans, and creative experiments, and partner with Growth Team and designers to bring those ideas to life. • Share clear, data-backed creative recommendations with stakeholders to inform future campaigns and creative. • Act as the intake point for performance creative requests across marketing and sales. • Translate complex business needs and market goals into creative briefs that align with brand voice, performance goals, and channel best practices. • Manage the creative pipeline, prioritize projects, and ensure clear communication between sales ops, brand, and design. • Own brand consistency across all sales touchpoints, including DTC site, Amazon storefront and listings, retail partner assets, and promotional materials. • Audit and review creative assets, messaging, and product detail pages to ensure they adhere to brand standards, voice, and visual identity. • Partner with sales ops and marketplace teams to flag and correct off-brand or outdated creative quickly and proactively. • Serve as the brand’s “quality gatekeeper” — ensuring every asset in-market reinforces Petlibro’s positioning and meets performance objectives.

• Write, edit, and optimize copy for: Email marketing campaigns (primary focus) • Google Ads and other paid media formats • Blog content supporting acquisition and conversion objectives • Ensure copy aligns with brand guidelines and performance goals • Apply platform-specific requirements, including character limits, formatting, and keyword usage • Develop drafts from concise or evolving briefs and manage revisions based on feedback • Proofread and quality-check all deliverables prior to final submission • Collaborate with cross-functional teams across time zones • Use AI tools responsibly to support drafting and editing while maintaining original authorship