• Identifying opportunities in raw and existing footage and turning it into content • Writing scripts and developing creative concepts aligned with messaging goals • Editing projects independently from start to finish • Collaborating with other creatives by handing off projects or stepping in to complete work started by others • Sourcing footage, locating clips, and using video assets to build compelling content • Responding quickly to time-sensitive requests and tight turnaround deadlines

• Lead, manage, and direct external agency teams for advertising and marketing campaigns. • Oversee the writing, design, and production of creative assets. • Develop clear, actionable creative briefs for agencies. • Guide agency concepts for brand consistency and quality. • Ensure agency work aligns with marketing and business goals. • Stay informed of industry trends and best practices. • Foster strong relationships with agency partners. • Ensure all creative output meets legal and compliance standards.

• Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective. • Define and document creative strategies that align with marketing and business objectives. • Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.) • Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards. • Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience. • Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization. • Develop templates and systems for consistent and effective creative execution within the teams. • Partner closely with UX and web teams to create seamless visual journeys across connected digital systems. • Work with research team and analytics team to align on best practices, inform development, and optimize designs based on insights and performance. • Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach. • Deliver compelling presentations that sell ideas and guide teams executing the work. • Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy. • Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities. • Understand products and services and how they are nuanced across distribution channels. • Follow the marketing process to meet legal, compliance, and internal audit standards.

• Work with paid media managers and email marketers across multiple accounts to create a content strategy that is tailored to each client. • Be a bridge between channels, ensuring that the approach to content is similar across all marketing platforms. • Drive and manage overall content strategy to meet all client goals through campaign optimization. • Create monthly, quarterly and annual creative/content reports with recommendations based on historical data. • Research and stay up-to-date with content trends across popular social media platforms. • Analyze ad performance using platform UIs such as Meta, Klaviyo, Motion, GA4, etc and give data led recommendations internally and externally. • Discover new ways to accomplish client goals. • Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion. • Proactively grow and nurture client goals to scale, while also testing emerging platforms and strategic tactics.