• Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals • Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle • Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel • Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility • Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines • Track and analyze campaign performance data; understand baseline, benchmarks and KPIs • Run a regular cadence of tests; recommend strategic improvements • Prep for and participate in cross-functional discussions with actionable insights • Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability • Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates • Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates • Document relevant processes, ensuring consistency and quality execution

• Solicit disease state and brand insights through field-based, 1:1 KEE engagements and gather and share these insights with internal partners to inform brand strategy. • Organize and moderate regional and national advisory boards to fully understand the customer and patient perspective. • Actively collect, analyze, and synthesize information on KEE sentiments, competitor activities, and broader market trends from diverse sources (1:1 meeting, advisory boards, congresses). • Aid in the development and execution of commercial-led advisory boards and other third-party insight gathering tactics. • Track KEE beliefs over time on Vera, the IgAN treatment landscape, unmet clinical needs, and patient management based on podium presentations, social media activity, scientific publications, and 3rd party educational programs. • Create and execute an objective-based KEE advocacy building plan to include the identification and curation of relationships with established and emerging KEEs in the academic and community-based settings to support the development of US KEE champions within IgAN. • Responsible for cultivating and developing KEEs over time who are experts in IgAN. • Act as the face of Vera’s commercial organization and drive impact through personalized 1:1 interactions and focused small group meetings. • Identify, recruit and train members of Vera’s inaugural US Speaker Bureau. • Develop and execute comprehensive Congress plans to include international, national, and regional conferences, and society meetings within an assigned geographic area. • Build out peer-to-peer education platform with unique offerings that will drive awareness of IgAN, the role of BAFF/APRIL and Atacicept.

• You will be the driving force behind the marketing strategy for our ecosystem of Value-Added Resellers (VARs), Systems Integrators (SIs), and Technology Partners. • Your goal is to turn our partners into a high-performance growth engine by creating key programs, co-branded thought leadership, and scalable demand generation activities. • Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. • To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement. • Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers. • Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact. • Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities. • Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs. • Integrate into a Partners Account Based Marketing Strategies for priority and named accounts. • Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively. • Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem. • Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.

• Be the marketing hero for the credit risk portfolio – a strategic thinker that collaborates with other teams for the success of the portfolio. • Develop and direct comprehensive product and solution marketing programs for one of our core portfolio of products. • Conduct, compile, and evaluate market research to understand buyers needs and market trends and identify opportunities for improvements in messaging and marketing collateral. • Establish and execute marketing strategies, including product positioning, enablement materials, pitch decks, videos, thought leadership and other marketing content . • Collaborate with cross‑functional partners and translate multiple points of view into strong messaging and marketing stories . • Own customer advocacy initiatives for the portfolio. • Prepare, coordinate, and execute product introductions, updates, and go‑to‑market activities.