• Ensure content is compelling, the highest-quality, follows the brand’s voice, and is aligned with the brand’s style

• Collaborate on video concept development for multiple content formats including thought leadership interviews, product education, customer testimonials, and campaigns • Contribute creative ideas and recommend visual approaches that align with Affinity's messaging, brand design, and business objectives • Write and edit scripts in collaboration with the Director of Brand, Content Marketing Manager, and subject matter experts • Stay ahead of video and social media trends to bring fresh ideas and platform-specific insights to the team • Manage production budget and vendor payments within approved parameters • Pitch to and book high-profile talent including industry leaders, executives, and thought leaders for video content • Handle all pre-production tasks including storyboarding, scheduling, location scouting, equipment preparation, and vendor coordination • Manage on-site and remote shoots, ensuring high-quality footage is captured while adhering to schedules and budget • Direct and guide on-camera talent including conducting off-camera interviews, providing direction during shoots, and creating comfortable environments that elicit authentic, engaging performances • Coordinate with internal teams and freelance videographers, editors, motion designers, and animators to ensure seamless production • Execute straightforward video edits independently for social cuts, quick-turnaround content, and simple internal requests • Provide creative direction to freelance editors and designers for complex projects, while executing straightforward edits independently to maintain momentum and reduce costs • Give detailed direction on pacing, structure, visual elements, and platform optimization • Maintain production systems including asset management, file organization, and archive hygiene • Create templates and visual system guidelines (motion graphics, lower-thirds, caption styles) for consistent execution • Transform long-form content into platform-specific cuts for social distribution • Optimize video publishing strategies across platforms for reach and engagement • Create thumbnails, metadata, and publishing plans that drive discoverability • Track video performance metrics across platforms and provide insights to refine content strategy • Conduct platform-specific testing on formats, thumbnails, hooks, and pacing to maximize performance • Provide regular reporting on video content contribution to awareness and marketing objectives.

• Support the production of our video series • Edit content from Real Careers, Real Journeys video series • Join the Marketing team and assist in ad hoc projects • Attend weekly check-ins and brainstorming sessions • Come up with ideas for videos and redesign video strategy • Help with hosting video sessions, writing video scripts, scheduling, etc.

• Edit long-form YouTube videos (webinars, educational and business content). • Structure videos to improve audience retention, watch time, and clarity. • Add intros, outros, lower-thirds, captions, and on-screen graphics when needed. • Apply color correction, audio optimization, and overall quality enhancements. • Ensure visual consistency between videos and thumbnails to strengthen channel identity. • Analyze YouTube trends and best practices to optimize CTR and retention. • Collaborate with the Marketing team to align content with brand voice and goals. • Deliver content on time and implement feedback and revisions efficiently. • Guarantee delivery of 1 YouTube video per week (approx. 4 per month).