• Facilitating the shelf assortment strategy by category and retailer to maximize revenue, profitability, and YoY growth. • Engage in long range placement strategies with Marketing and Product Development that deliver our category level margin targets. • Collaborate with key accounts and analytic leads to develop promotional strategies including understanding and validating sales lifts, coordinating necessary asset support, understanding profitability impacts along with confirming actions into the forecast. • Be bold in elimination of dead trade spend and identify activations that will drive industry leading ROI for each brand. • Develop distribution strategies that allow our brands to win where the consumer shops in an everchanging retail environment, including expanding into new channels. • See the smoke before the fire on product and retail performance and lead the charge to identify actions to improve high rate of sale. • Support sales with frequent in market visits and customer facing meetings to provide strategic value to Shark Ninja’s partners and field sales team including product, category knowledge and go-to-market strategy. • Develop and pressure test mid- and long-term roadmap with marketing teams to provide winning assortment to diverse and ever-changing channels. • Communicate to management on placement progress on regular basis. • Liaison between Sales and Finance on assortment portfolios that drive margin enhancement YoY by subcategory and gatekeeper of pricing.

• Recruit, hire, and develop world-class sales talent in South Africa building development plans for each representative while coaching the team to overachieve on targets • Understand and solve customer pain points through our unique value proposition • Operate as the GM of your business by creating a plan for success and accurately forecasting business monthly, quarterly, and yearly • Act as an executive sponsor for key partners to create joint plans, generate pipeline, and drive opportunities to closure • Foster a culture that embraces diversity, equity, and inclusion

• Take charge in an outbound sales role, connecting with existing customers • Identify unique needs and recommend solutions from a suite of products • Develop strong ongoing connections with existing customers • Shine with exceptional communication skills • Thrive in a fast-paced and ever-changing environment

• Participating in strategic planning sessions with the sales management team on a quarterly and annual basis. • Communicating corporate strategy to employees within the CEE region. • Planning and directing activities including sales pipeline generation, forecasting, customer relationship development and satisfaction. • Establishing short-term and long-term goals, metrics and quotas in line with corporate and regional objectives. • Identify and enable needed resources for supporting the CEE sales strategy. • Identify and qualify important sales opportunities within the CEE region at the management level. • Act as coach, mentor and educator to all Regional Sales Managers within the CEE region. • Select, develop, and evaluate personnel to ensure sales goals are met. • Keep senior leadership informed of key issues and changes which may impact expected business results.