• Conducting keyword research and mapping. • Optimizing content to ensure SEO compatibility. • Undertaking ad hoc analysis and generating relevant reports. • Participating in meetings and presenting as required. • Performing basic quality assurance (QA) checks to ensure the integrity of launches. • Implementing changes and updates within the Content Management System (CMS). • Own driving timely project completion by actively managing dependencies and ensuring stakeholder alignment.

• Conduct comprehensive site audits and implement technical SEO fixes • Build and manage a high-quality backlink strategy • Develop SEO briefs for new blog posts and service pages • Optimize existing content and meta-data • Track performance and report regularly • Collaborate with developers and writers on implementation

• Regularly produce various content, including website content, emails, social media posts, blogs, and white papers • Edit content written by other members of the team • Collaborate with other departments to create innovative content ideas • Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements • Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation • Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage • Research, create, and maintain information architecture templates that uphold organizational and legal standards and allow for easy data migration • Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

• Product Ownership & Strategy: Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions. • Team Building & Leadership: Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability. • SEO-Led Growth: Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets. • Hands-On Execution: Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows. • Performance & Optimization: Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation. • Cross-Functional Collaboration: Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives. • Innovation & Experimentation: Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes.